ABSTRACT
This study was conducted to critically examine the effect of advertising on the sales of the business organization.
Questionnaires will administered to employees in various cadres in the organization structure. Short interviews will be granted along with the use of questionnaire to obtain information on the effect of advertising on the sales of the business organization.
From the data collection and analysis, the researchers were able to detect the effect of advertising on the sales of a business organization sector.
In view of the above, recommendation offered in this research work and conclusion was drawn from the analysis of the data. It is my strongest hope that these recommendations if fully implemented will go a long way in improving business organization participation and in motivation them, which will consequently lead to, increased productivity in the business sector.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire