The controllable variables that a firm uses to achieve its marketing objectives are called?

The controllable variables that a firm uses to achieve its marketing objectives are called?

  • A.
    marketing principles
  • B.
    marketing mix
  • C.
    marketing concepts
  • D.
    marketing functions
Correct Answer: Option B
Explanation

The marketing mix is the combination of the four controllable variables–product, place, promotion, and price (the four Ps)–people are sometimes added (but that’s within HR).

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