ABSTRACT
This project was undertaken to analyze “television as a tool for moulding public opinion, a case study of mainland local government Lagos State. The research aimed to study the television as one of the engines that propel, mould and influence public opinion for its continuity and realization through: Informing, entertaining and persuading. Television is a powerful tool for moulding public opinion, social and behavioural change in any society; it can be studied in its various roles as an agent of social change, a reflector of dominant values, and as a reinforcer of dominant values. Especially on cultural values by projecting the social norms on how infant, adolescents, women. e. t. c are expected to behave and further develop the society through expressing their opinion through the television towards social development. The project also examine how National television programs can reach millions of viewers in an instant and frequently these programs cover stories that would influence what we think of the subjects in them. The project also evaluates the important role media play in fostering an environment of good governance for public opinion. As the watchdog and interpreter of public issues and events, the television has a special role in every society. In information-based society the television have a disproportionately visible and influential role in moulding public opinion. Democracy cannot exist in the absence of the media. This is because democracy is based on popular will and popular opinion depends on the public’s awareness and knowledge. It is the television that brings up, promotes and propagates public opinions. Implications for research and practice of this finding is discussed. Most of the interest in the area is based on claims that television serves as a tool for moulding public opinion. Many studies have been conducted on the link between television and public opinion. It mainly highlights the methods and process adopted in collecting relevant data for this project. It covers the research design, sampling technique, population of the study, sample size, data Collection Method and summary. Finally it analyzed, interpreted and discussed the result obtained from the characteristics, presentation and analysis of data according to research questions and hypothesis test, which explain and pinpoint that the idea suggested is a possible way for explaining the situation, and deals with discussion lit’ the findings. Conclusion of the research work and recommendations.
TABLE OF CONTENTS
ABSTRACT
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire