ABSTRACT
This think piece (concept paper) develops the idea that a construct is needed to help people view consumption as a journey, a complex, lifelong process, rather than a series of discrete, separate, cumulative events (shopping trips).
The sustainable life path concept is introduced and developed through the conceptual integration of the sister-concepts of voluntary simplicity, living simply, life intentions, and life acumen, grounded in the idea of an examined and engaged, purposeful life. Reframing consumption as unfolding along a sustainable life path, perceiving consumers as pathfinders, and framing consumption as a lifelong journey are offered as conceptual innovations.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire