Super Bowl advertisers A-Z are Apple, Inc., Booking.com, Castle Rock, and Diageo among many others. E-Trade, Frito-Lay, and General Motors are also on the list.
The latest Super Bowl was watched by around 113 million people from several streaming sites and TV.
Conventionally, commercials are skipped, and rarely anticipated but that is not the case with Super Bowl ads. People are keen to watch them during the league championship.
According to a 2010 Nielsen report, half of the audience is more interested in watching the advertisements, than the big game.
This portrays how impactful are the ads ran during the championship. Moreover, Super Bowl itself is one of the most-watched events on TV.
So, companies and brands from around the world take it as an opportunity to advertise their product. The ad plays for 30 seconds and brands need to pay a hefty amount of 7 million on average for that.
Those ads can be funny, clever, emotional, or just fun with a social message. Over the years, many businesses have flourished as a result of attention during the league championship.
Super Bowl Advertisers List
List of super bowl advertisers in 2023 includes Bud Light, Pepsi Zero Sugar, and U2 among many others. Many of the ads were repeated and some were newcomers.
Below are the commercials in alphabetical order:
Super Bowl Advertisers That Start With A
- Allstate
- Airbnb
- Alka Seltzer AOL
- ARCO
- American Express
- ACDelco
- Avis
- Anacin
- Apple Macintosh
- American Dairy Association
Super Bowl Advertisers That Start With B
- Bic
- Black+Decker
- Budweiser
- BFGoodrich
- Bendix
- Briggs & Stratton
- Burger King
- Bartles & Jaymes
- Bayer
- Bugle Boy
Super Bowl Advertisers That Start With C
- Chrysler Charmin
- Coca-Cola
- Cadillac
- Canon
- Chevrolet
- Crum & Forster
- Crown Forklifts
- ComputerLand
- Coinbase
- Caesars Sportsbook
Super Bowl Advertisers That Start With D
- Dutch Masters
- Dodge
- Delta
- DoorDash
- DieHard
- Disney+
- Diet Coke
- Discover Card
- Dirt Devil
- Doritos BBQ
Super Bowl Advertisers That Start With E
- Eastern
- E-Trade
- Eveready
- Expedia
- Esurance
- Eaton
- EF Hutton
- Eggo
- Energizer
- eToro
Super Bowl Advertisers That Start With F
- Ford
- Foundation for Full Service Banks
- Foot Locker
- FedEx
- Fiat
- Flamin’ Hot Doritos
- Fiverr
- Febreze
- F9
- Fila
Super Bowl Advertisers That Start With G
- Gillette
- Google Pixel 6
- Gulf Oil
- Groupon
- Ghost in the Shell
- Guardians of the Galaxy Vol. 2
- Goodyear
- Genesis GV80
- GMC Hummer EV
- Game of War: Fire Age
Super Bowl Advertisers That Start With H
- H&R Block
- Hertz
- Honda
- Hyatt Hotels
- Holiday Inn
- Hellmann’s Mayonnaise
- Hyundai
- Hennessy
- Horizon WorldsMeta Quest 2
- Hilfiger
Super Bowl Advertisers That Start With I
- IBM
- Inspiration4
- Independence Day: Resurgence
- Intel
- Intuit
- It’s A 10 Haircare
- Indeed
- Irish Spring
- Indiana Jones and the Dial of Destiny
- Iron Man 2
Super Bowl Advertisers That Start With J
- Johnson Controls
- Just For Feet
- Jeep Wrangler
- Jesus Christ Superstar Live in Concert
- Jeep Cherokee
- Jeep
- Jublia
Super Bowl Advertisers That Start With K
- Kia Motors
- Kia Telluride
- Kia Niro
- Kia Telluride X-Pro
- kgb
- Kraft Foods
- KFC
- King’s Hawaiian
Super Bowl Advertisers That Start With L
- Löwenbräu
- Lone Star Beer
- Logan
- Lays
- Lexus LC
- Lexus
- 84 Lumber
- Lee
- Loctite
- Lincoln
Super Bowl Advertisers That Start With M
- McDonald’s
- MBNA
- Mr. Clean
- Mercedes-Benz
- Miller High Life
- Magnavox
- Microsoft
- Master Lock
- Miller Lite
- Mountain Dew Kickstart
Super Bowl Advertisers That Start With N
- Noxzema NFL Network
- Nestle Crunch
- Nike
- No Fear
- Nissan
- Nationwide
- Nissan Ariya
- NBC
- Nintendo Switch
- NFL centennial season
Super Bowl Advertisers That Start With O
- Oppenheimer Fund
- Owens Corning
- Oatly
- Old
- Oldsmobile
Super Bowl Advertisers That Start With P
- Plymouth
- Palmolive Rapid Shave
- PrimeStar
- Philips 66
- Pontiac
- Personna 74
- Pabst Blue Ribbon
- Polaroid
- Pepsi
- Purina Dog Chow
Super Bowl Advertisers That Start With Q
- Quality
- Quickbooks
Super Bowl Advertisers That Start With R
- Right Guard
- RadioShack
- Rocket Mortgage
- RCA
- Ram Trucks
- Raya and the Last Dragon
- Ram 1500
- Rakuten
- RC Cola
- Rémy Martin
Super Bowl Advertisers That Start With S
- Schlitz
- Subaru Impreza
- Silva Thins
- STP Sierra Mist
- ServiStar
- Sheraton
- Subaru
- Sentry Insurance
- Stroh’s Light
- Soloflex
Super Bowl Advertisers That Start With T
- Trans World Airlines
- Taco Bell
- The Back-Up Plan
- Toyota Tabasco Sauce
- Timex Group USA
- Ted 2
- Terminator Genisys
- Teenage Mutant Ninja Turtles: Out of the Shadows
- The Secret Life of Pets
- Turkish Airlines
Super Bowl Advertisers That Start With U
- U.S. Marines
- Unsolved: The Murders of Tupac & the Notorious B.I.G.
- Universal Parks & Resorts
- Us
- Uber Eats
- USFL
- U2
- Universal Studios Florida
- Uber One
- Universal Pictures
Super Bowl Advertisers That Start With V
- Volkswagen
- Verizon Wireless
- Volvo Trucks
- Verizon 5G
- Vroom
- Visa
- Victoria’s Secret
- Van Heusen
- Vitaminwater
Pepsi wrangled together Cardi B, Lil Jon, and Steve Carrell for its hilarious Super Bowl Commercial: https://t.co/iRHJz3iZod pic.twitter.com/3WmIBvr28x
— highsnobiety (@highsnobiety) January 28, 2019
Super Bowl Advertisers That Start With W
- Winston
- WeatherTech
- Workday, Inc.
- Wendy’s
- Weight Watchers
- Walmart Grocery Pickup
- Wix
- Westworld season 2
- Wallbox
- Wonder Park
Super Bowl Advertisers That Start With X
- Xerox
- Xfinity
- X-Men: Apocalypse
- Xbox Adaptive Controller
Super Bowl Advertisers That Start With Y
- You Don’t Mess with the Zohan
- Year One
Super Bowl Ads Best and Worst
Best and worst super bowl ads 2023 are Dunkin Donuts: Ben Affleck and TurboTax: Dancer respectively. Pop Corners: Breaking Bad was also loved by many.
The 2023 Super Bowl was held at State Farm Stadium in Glendale, Arizona on the 12th of February.
On the other hand, the first-ever Super Bowl was organized back in 1967. It featured advertisements from brands like Ford, RJ Reynolds Tobacco, and Budweiser.
As we know, there are four quarters during an NFL game. So, ads are played by quarter.
Budweiser has also made a record as the largest advertiser in the league. It is the choice of 30% of Americans.
Best ads
The list of best ads comprises the finest ones played during the league. They are the ones highly appreciated by people.
Generally, the funny ones are the most loved. Here are some of the best ads from the Super Bowl 2023:
- Sam Adams: Brighter Boston
- Uber One: One Hit,
- Pepsi Zero Sugar: Great Acting or Great Taste, Ben Stiller
- Bud Light: Hold
- GM and Netflix: What is not an EV?
- Ram: Premature Electrification
- T-Mobile: Bradley Cooper’s Mom
- Great Acting or Great Taste?: Pepsi
During the 56-year-old history of the big championship, so many brands have advertised. So, it may not be fair to miss out on some of the best ones from all time. They are listed below:
- Apple: 1984 (1984)
- Nike: Hare Jordan (1992)
- McDonald’s: The Showdown (1993)
- Budweiser: Wassup! (2000)
- FedEx: Cast Away (2003)
- Coca-Cola: It’s Mine (2008)
- Snickers: Betty White (2010)
- Hyundai: Breaking News (2010)
- Google: Parisian Love (2010)
- FTX: Larry David (2022)
Worst Ads
The aim of every advertising agency is to create the finest ads. However, sometimes things do not go as planned and they end up getting the tag of ‘worst’.
Based on several sites including Forbes, here are some of the least-liked ads of 2023:
- Mobile Home Internet: New Year. New Neighbor
- Doritos: Jack’s New Angle
- TurboTax: Dancer
- E*TRADE: Baby Wedding
- FanDuel: Gronk’s Live Kick
- Squarespace: The Singularity
- Astellas: Heat on the Street
- Remy Martin: Inch By Inch
- Downy: Call Me Downy McBride
How Much Revenue Does Super Bowl Generate?
Super Bowl advertising revenue was around $600 million in 2023. Super Bowl LVI earned revenue of $578.4 million in 2022 per Statista.
The earnings from the halftime show were worth $32 million. For the Super Bowl 2022, Budweiser alone paid 26.5 million dollars.
Overall, as compared to previous years, it saw an increment of $143.8 million.
From food, lodging, and ticket sales to advertisements, there are numerous ways to generate income during the big game. But, earnings through broadcasting rights are on top.
Bradley Cooper’s mom during the T-Mobile commercial teasing him for not winning an Oscar 😭 I’m losing it #SuperBowl pic.twitter.com/RnZXNadmxV
— v (@StarcoVision) February 13, 2023
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Needless to say, the league championship is one of the biggest events in America which garner a humongous sum of money.
The advertisements have been categorized into in-game, pre and post-advertising, and each has its own importance and advantages.
Here is a list of ad revenues according to the year and the teams that participated in the annual playoff:
2023 – $600 million (Kansas City Chiefs vs Philadelphia Eagles)
2022 – $578.64 million (Los Angeles Rams vs Cincinnati Bengals)
2021 – $485 million (Tampa Bay Buccaneers vs Kansas City Chiefs)
2020 – $420 million (Kansas City Chiefs vs San Francisco 49ers)
2019 – $400 million (New England Patriots vs Los Angeles Rams)
2018 – $482 million (Philadelphia Eagles vs New England Patriots)
2017 – $534 million (New England Patriots vs Atlanta Falcons)
2016 – $445 million (Denver Broncos vs Carolina Panthers)
2015 – $416 million (New England Patriots vs Seattle Seahawks)
2014 – $431 million (Seattle Seahawks vs Denver Broncos)
2013 – $344 million (Baltimore Ravens vs San Francisco 49ers)
2012 – $295 million (New York Giants vs New England Patriots)
2011 – $304 million (Green Bay Packers vs Pittsburgh Steelers)
2010 – $255 million (New Orleans Saints vs Indianapolis Colts)
2009 – $261 million (Pittsburgh Steelers vs Arizona Cardinals)
Super Bowl Ads Over The Years
Super Bowl advertising statistics indicate that it costs $7 million to post a commercial of 30 seconds as of 2023. The first commercial was aired at the price of $37,500.
As years went by, it increased successively with an exception in 1971. In 1970, the price was $78,200 but the following year, it decreased to $72,500.
On average, 50 minutes are spent on ads. Likewise, they are played for an average of 30 seconds. Nevertheless, it can last from 15 seconds to 120 seconds as well.
As the years passed by, the number of ads played has decreased significantly. Looking at the statistics of 2019, there were 91 ads.
A year later, it decreased to 70, and as 2021 approached, only 64 commercials were played.
Google and Amazon appear on the top list of advertisers who paid the highest amount equivalent to $16.8 million for 90 seconds of screen time.
The esteemed companies advertised Google Assistant and Alexa respectively. Meanwhile, Amazon’s commercial named ‘Alexa’s Body’ is one of the most highly viewed ads from the Super Bowl that ran for 60 seconds in 2021.
The sporting event received 99.18 million viewers that year. During the years 2020 and 2021, the price for an ad was $5.6 million.
A decade ago, in 2010, it used to cost $2.7 million. Back in 1981, a 30-second spot cost around $287,000.
Per NFL, In 2023, 60% of Americans watched the big game, which was 9% greater than last time.
In a minute, 136 million users were present based on the data of several streaming sites.
Since all the product advertised during the league championship is seen by millions and remembered for decades, it is always considered a good investment.
Based on Time, the big game generated total revenue of $630 million in 2022. This shows that the economic impact of the Super Bowl is immense.