TABLE OF CONTENTS
CHAPTER ONE: INTRODUCTION
1.1 Background to the Study
1.2 Statement of the Problem
1.3 Objective of the Study
1.4 Research Questions
1.5 Hypotheses
1.6 Scope of the Study
1.7 Significance of the Study
1.8 Operationalization of Variables
1.9 Operational Definition of Terms
CHAPTER TWO: REVIEW OF LITERATURE
2.1 Conceptual Review
2.1.1 Strategic Management
Content
2.1.1.1 Environmental Scanning
2.1.1.2 Strategy Formulation
2.1.1.3 Strategy Implementation
2.1.1.4 Strategy Evaluation
2.1.2 Performance
2.1.2.1 Market Size
2.1.2.2 Profitability
2.1.2.3 Sales Volume
2.1.2.4 Customer Satisfaction
2.2 Theoretical Review
2.2.1 Resource-based Theory
2.2.2 Competence Theory
2.2.3 Balanced Scorecard Strategy Theory
2.2.4 Industrial Organization Theory
2.3 Empirical Review
2.3.1 Empirical Review on Strategic management and sub variables
2.3.2 Empirical Review on Performance and sub variables
2.3.3 Gaps in Literature
2.4 Conceptual Model
CHAPTER THREE: METHODOLOGY
3.1 Research Design
3.2 Population
Content
3.3 Sample size and sampling Technique
3.4 Method of Data Collection
3.5 Research Instrument
3.6 Pilot Study
3.6.1 Validity of Research Instrument
3.6.2 Reliability of Research Instrument
3.7 Method of Data Analysis
3.7.1 Conceptual Model of the Research
3.7.2 Apriori Expectation
3.8 Ethical Consideration
CHAPTER FOUR: DATA ANALYSIS, RESULTS AND
DISCUSSION OF FINDINGS
4.1 Data Presentation, Analysis interpretation and Discussion
4.4 Summary of Findings
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Summary
5.2 Conclusion
5.3 Recommendations
5.4 Contributions to Knowledge
5.4.1 Concepts
5.4.2 Theory
Content
5.4.3 Empirics
5.5 Implication of Findings
5.5.1 Management Practice
5.5.2 Industry
5.5.3 Society
5.6 Suggestion for Further Studies
REFERENCES