SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF SOME SELECTED CONSUMER’S GOODS
TABLE OF CONTENTS
Title Page – – – – – – – – – i
Declaration – – – – – – – – ii
Approval page – – – – – – – – iii
Dedication – – – – – – – – – iv
Acknowledgement – – – – – – – v
Abstract – – – – – – – – – vii
Table of Contents – – – – – – – viii
CHAPTER ONE
1.0 Introduction – – – – – – – 1
1.1 Historical Background – – – – – 4
1.2 Statement of Problem – – – – – – 7
1.3 Purpose of the Study – – – – – – 8
1.4 Scope of the Study – – – – – – 9
1.5 Limitation of the Study – – – – – 10
1.6 Definition of Terms – – – – – – 11
CHAPTER TWO
2.0 Introduction – – – – – – – 14
2.1 Abraham Maslow Physiological Needs – – – 14
2.2 Consumer Behaviour – – – – – – 16
2.3 Sociological Perspectives of Consumer Behaviour – 18
2.4 Psychological Perspectives of Consumer Behaviour 23
2.5 Cultural Factor Affecting Consumer Behaviour – 29
2.6 Relationship between Marketers and Consumers – 33
CHAPTER THREE
3.1 Summary – – – – – – – – 36
3.2 Conclusion – – – – – – – – 39
3.3 Recommendation – – – – – – 40
Bibliography – – – – – – – 41
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