ABSTRACT
The topic titled “Significance of price in introduction of a new product” was chosen to examine the relevance of price in the introduction of a new product. The main objective of this study is to investigate the significance of price on a new product. In the course of this research the research methodology adopted were the primary method of data collection through the use of questionnaire and secondary method. Relevant literatures were reviewed and data collected were analyzed using simple percentage. This was equally used in hypothesis testing. The study revealed among others that no business can meet its set goals and objectives without pricing. It is therefore recommended that there should be the establishment of a pricing section in the marketing department to set prices and assist the marketing department in determining appropriate prices for products. Certainly, it is the belief of the research that, if these recommendation are complied with, they would go a long way in not only helping the business but the nation at large.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire