On May 3, 2020, the popular 14-year-old girl, Jalaiah Harmon uploaded a dance video on TikTok that went viral overnight. The video was actually a collaboration with Warner Bros who are releasing their animated movie Scoob! very soon. The show named Scooby-Doo, Where Are You? had been popular during the 90s and 00s. So, to celebrate the success WB is leading the series to a movie now.
People used to watch the show very often and it is known to be one of the most loved shows all around the world. The fans are now hyped and this hype has now hit the popular social media, TikTok as well. Jalaiah who threw the challenge was later accepted by other popular TikTok stars. Until now, the challenge videos have earned more than 800 million days in just a few days.
The challenge is basically posting your dance video when the official soundtrack is played in the background. This soundtrack was created by Movers+Shakers. This seems really fun and the fans of Scooby-Doo are enjoying themselves. Even people who watch these videos are now hyped to watch the movie. Warner Bros have really brought in some cool stuff to earn money. The promotion looks great and they don’t even tend to spend much for their promotion during this COVID-19 pandemic. It’s true how creative powerful people can be!
Since the TikTok users are mostly below 25 years and the movie is also more focused on them, the challenge video seems to be perfect. Some people have even made the videos with their dogs which actually suits the theme of the challenge. This challenge is definitely bringing happiness to the kids as well as the fans. The bad news was the movie’s release date was temporarily postponed due to the lockdown in various countries. But now, Warner Bros have decided that people can watch it for just $19.99.