| Intro | American computer scientist, marketer, and businesswoman |
| Is |
Computer scientist Businessperson |
| From | United States of America |
| Type |
Business Technology Science |
| Gender | female |
Sandra “Sandy” Carter is an American business executive, speaker and author. She was IBM’s worldwide General Manager of Ecosystem Development and Social Business until 30th Aug 2016.
Biography
Sandy Carter is known by some for her innovative Marketing 2.0 and some might say she has led the IBM brand to win over 14 industry marketing awards in the previous years.
Consistently recognized by her peers as one of the most influential and powerful women in technology, Forbes named Sandy Carter one of their 2016 Digital Influencers, Onalytica’s Top 100 Influencer both for Cloud and IoT and a Top Channel Chief by CRN Magazine. In 2015, she also received honors as a C-Suite Social Media Legend, Biz.Com’s 2015 Top Growth Hackers, B2B News Network’s 2015 B2B Influencer, Franz Edelman Laureate for Analytics Innovation, and one of CNN Top 10 Most Powerful Women in Tech. She has been awarded more than 25 social media awards for her innovative and successful implementation of Social Business techniques. Sandy is a board member of Girls in Tech and WITI (Women in Technology International). She was honored twice with the AIT United Nations Member of the Year award for helping developing countries in the area of technology.
One of the leading pioneers in the digital business revolution, Sandy Carter was a driving force of Innovation at IBM for the last decade. Most recently serving as IBM’s worldwide General Manager of Ecosystem Development, Sandy was the global evangelist responsible for connecting emerging technology companies and accelerators with enterprises to increase productivity and creativity while fostering a community of innovation.
Industry Recognition
Her numerous industry “awards” include:
“Brand Leader of the Year” from the “World Brand Congress,” “Top 10 in Social Media” from Altimeter Group and Fast Company’s “Most Influential ‘Women’ in Technology.” Sandy was named one of the “Ten most powerful women in tech” by CNN magazine. NAFE named Sandy a “Social Media Star” and “Woman of Excellence.”
Author
She has authored four books “The New Language of Business: SOA & Web 2.0”, which won the Platinum MarCom Award in 2008, and “The New Language of Marketing 2.0: Social Media”, which won the Silver Marketing Sherpa award in 2009, the “bestselling” “Get Bold” in 2011, and Extreme Innovation: 3 Superpowers for Purpose and Profit released in 2017.
Selected publications
- “The New Language of Business: SOA & Web 2.0.” ISBN 0-13-195654-X
- “The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market” ISBN 978-0-13-714249-1
- “Get Bold: Using Social Media to Create a New Type of Social Business” ISBN 0-13-261831-1
- “Extreme Innovation: 3 Superpowers for Purpose and Profit” ISBN 0995030278, ISBN 978-0995030275