Abstract
The research examined the role of public relations in building a corporate image in an organisation with a case study of Dangote Group of Company, Lagos. The research design used in this study was quantitative with cross-sectional survey research method in which questionnaire was used as a data collection method. The research drew its respondents from the sampling frame using probability sampling technique in which Corporate Affairs department, Human Resources department, Marketing/transport department and management team were selected using stratified sampling technique and in each stratum, ,20 respondents were drawn making one hundred (100) respondents drawn in all. Findings show that public relations play a very in crucial role in building a corporate image of Dangote Group of Company with many contributions on social responsibilities.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire