Role of Nigerian television authority in the mobilization of the electorate for political elections

 
Abstract

The aim of this study was to determine The role of Nigerian Television Authority in the mobilization of the electorates for political elections (A study of 2011 general elections in Makurdi Local Government Area). The study adopted the survey design using the questionnaire as the research instrument. The study addressed three research questions.

 The findings revealed among others that television has a major role in mobilizing citizens for political elections. The study recommended that the masses should be much more involved in electoral processes to enhance good governance and a better democracy through network participation that is, through election call centers for complains.

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THE RELATIONSHIP BETWEEN WORKERS AND CUSTOMERS UNDER THE ORGANISATIONAL IMAGE. A CASE STUDY OF – UBA- LAGOS

Organizational image can be described as that  impressions  which the organization  conveys to its internal employees as well as the external publics comprising of its customers and the general public and the impression which the organization want its  employees, customers and the general public to have about the organization. This is the image that describes the organization and determines its desirability and likeness by its employees, customers and the general public. Organizational images exact great influence on the workers attitude towards the organization and its customers and on the organizational experiences of the employee. Good organizational image facilitate the attraction of organizational members, and how people identify with the organization. It also determines the sense of commitment of the employee, the loyalty of customers and that of the general public to the organization. Organisational image seek to determine how customer and employees align their decisions and behavior towards the cause of the organization and help to improve and sustain it. This implies the need for the workers and customers to have good quality relationship which will promote the wellbeing and aspiration of the organization. It also facilitates employees and all external public understand their position and roles in the organization. Organizational image projects a positive image of the firms products and services, its aims and objectives, to its employees, customers, or other stakeholders. It enables the firms employee understands what is desirable for the firm and represent the firm positively before its customers and the general public. Organisational image projects the firms image in the industry among fellow competitors and provides a competitive advantage for the firm. Consequently it is important for managers to create and sustain a positive image of the organization and to inculcate same in the employee which represent the firm before the customers and the external public. Therefore the firm’s corporate image starts from the management which should be incorporated into the firms’ policies and communicated to the employees, customers and the general public, rather than managing the   bad company policies. Young (1996) postulates that the management of corporate firms should take steps toward improving the image of their organization by focusing on the long-term reputation of the organization; take uniform decisions   and fair dealings according to the firms approved policies and uphold the integrity of stakeholders’ right. It is imperative to note that it could take a long period to build good organizational image and only a moment to destroy. The research therefore seeks to appraise the relationship between workers and customers under the organizational image with a case study of UBA- Lagos.
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