ABSTRACT
Marketing research in now giving position in the solving or organisation problems, both private and public owned organisations.
The importance of marketing reach to organisation cannot be over emphasised. Organisation as an open system cannot operate in isolation, they must react to environment (both internal and external) which will assist their organisation to reveal how customers can better be served and treated.
One of the objectives of theis research work as related to PHCN is to find out if marketing research is of benefit to PHCN in particular and to public sector organisation in general.
Chapter one of this research works highlights on the meaning and scope of marketing research backed with the research problems, objectives of the study and definitions of terms.
Chapter two, experts and scholar opinions were sampled and reviewed as regards to the subject matter.
In chapter three of the research work looked at the research design and methodology used in approaching and solving the problem. The population size, sample size, the method of data collection and method of data analysis were also determined.
Chapter four oof this research work took us to the are of data presentation and analysis which involves the use of cables to illustrate findings from the distributed questionnaires involved, in the cause of this study.
Chapter five is all about the summary of findings, conclusions and bibliography, then the questionnaires.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire