ABSTRACT
Relevance of marketing information system in the achievement organizational objective is focus of the research study Nigeria Bottling Company (NBC) Owerri a case study, special interest is cede on the view of management and staff o the organization of role of marketing information system (MIS) in (NBC) and also effect on the function of the organization from planning, organizing to decision making total of eight copies of the questionnaire given out for the reveal of data from the chapters.
1. In chapter one, the background of the study research question, significant and scope of the study and the limitation.
2. In chapter two various literatures which are relevance to the topic under study were thoroughly and adequately reviewed to meet the demand of the project work.
3. The third chapter contains the research methodology and chapter for the facts collected were analyzed and the bouleys formula was used to calculate their sample size.
4. The major finding among others are that must people interviewed believed so much in the relevance of marketing information system (MKTS) achievement of an organization.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire