Regis McKenna Net Worth, Income, Salary, Earnings, Biography

In the marketing field, Regis McKenna is credited with introducing many of the concepts that are now commonplace in technology marketing, as well as helping to launch several major technological innovations of the computer age, such as the first microprocessor (Intel Corporation), Apple’s first personal computer (Apple Computer) (the first personal computer was developed by IBM), the first recombinant DNA genetically engineered organism (Intel Corporation), and the first recombinant DNA genetically engineered organism (Intel (The Byte Shop).

America Online, Apple, Compaq, Electronic Arts, Genentech, Intel, Linear Technology, Lotus, Microsoft, National Semiconductor, Silicon Graphics, and 3COM are just a few of the entrepreneurial start-ups with which he has worked during their formative years. He’s been dubbed “the guy who placed Silicon Valley on the map” because of his contributions to the industry. As a public relations professional, he has been referred to as “Silicon Valley’s preeminent public relations man.” He has also been described as “a marketing guru,” a “czar,” “a philosopher king,” “Apple’s marketing guru,” “the fellow who put Intel and Apple on the map,” and “a pioneer in the semiconductor business on the marketing side of things.” He has been referred to as “the Silicon Valley Svengali” by Newsweek, and Business Week has referred to him as “one of high-ace tech’s trend-spotters” and a “marketing wizard in Silicon Valley” by the publication. 

The narrative of Apple Computer’s birth in a Los Altos garage by a pair of young entrepreneurs is best known to McKenna, according to a 1985 article in the Los Angeles Times, who is “well recognised for weaving the myth into part of our national folklore.” In the words of the New York Times, “McKenna’s influence stems from the reality that excellent public relations are critical for hundreds of tiny technology-oriented start-up companies.” McKenna was described as “the best public relations man in the high-technology business” by Robert Henkel, editor in chief of Electronics magazine and former technology editor of Business Week, according to the New York Times.

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