CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
The concept of the societal marketing
known in modem term as corporate social responsibility is relatively, a new
marketing philosophy at least in Nigeria and under-developed worlds.
The concept of corporate social
responsibility calls for practical support business organization to improve the
society.
Corporate social responsibility should
direct attention to the performance of such practical and life improving areas
of the society these demand specific contributions to education, agriculture,
provision of social infrastructure and vitas things that can add value or
quality to their customers and the immediate environment.
Interestingly, this marketing philosophy
demands the business organizations and marketers to make concrete contributions
to the protection and presentation of the physical and human environment
especially in the societies in which these organizations operates additionally;
it involves the organization in the promotion arts and culture, rural and
national development.
Development is another focal variable in
this research development means to grow gradually, more advanced or more
organized for any society to be developed, it requires heavy investments of
resources in capital goods which will lead to productive capacity and growth
hence improved standard of living. The theory of economic development center in
full employment of both human and physical resources to bring about national
development.
Thus, corporate social responsibility
can play a vital and trial role in the development of the society hence
national development.
1.2 STATEMENT OF THE PROBLEM
From the above background, the Nigeria society and most specifically
have many areas of development especially in the rural and semi urban areas.
The high rate of inadequate social
amenities and infrastructures in the country and
in particular cannot be overemphasized. High level of unemployment,
environmental pollution, a threat to mass human survival and high level of
illiteracy is the bane for high level of poverty which result to crime rate and
insecurity of the society.
United Nations statistic shows that Nigeria
is rated as one of the poorest and highest rate of illiterate people or
population in Africa and the world- this is why the federal government in
conjunction with in united nation has argued in the Millennium Development
Goals (MDGs) and to achieve this government cannot do all things along true a
clarion call to corporate citizens to join hands with the government.
In view of these identified problems,
there is need to research and evaluate the problems and prospect of corporate society responsibility of corporate of
Nigeria manufacturing industry.
1.3 OBJECTIVE OF THE STUDY
The
broad objective of the study is to examine the problems and prospect of corporate society responsibility of corporate
of Nigeria manufacturing industry.
i.
To explore the importance of corporate
social responsibility programmes.
ii.
To investigate whether corporate
organizations have been involved in social responsibility progammes.
iii.
To investigate the approach corporate
organization has corporate social responsibility prgrammes.
iv.
To explain the reason for failure in
the management of corporate social responsibility programmes.
v.
To recommend and more effective ways
to successful execution or implementation of corporate social responsibility
programmes.
1.4 RESEARCH QUESTIONS
The following research questions have
been formulated to enable the research in course of the study.
a.
Do activities of manufacturing,
enhancive and many other organizations destroy our environment?
b.
Do these companies carry out and
project to the advantage of the society/ community?
c.
Do these companies abandon any project
without completion?
d.
Do these companies encounter
hindrances in the course of implementing and initiated projects?
e.
Do these projects actually improve the
standard of life of the people?
1.5 SIGNIFICANCE OF THE STUDY
The significance of the study lies in
the fact that it will add and enrich the alliteration on corporate social
responsibility and expose the underlying importance of this concept. This will
bring harmony between the companies and the communities where they operate.
It will also educate as well as remove
the expression that business is not only for huge profits making but
improvement in the welfare of its workers and host communities including
neighborhood communities.
The research also challenged the
researches and had added mine knowledge in the subject to the research.
Finally,
the government will come up with motivating policies to encourage companies
participating in the executive of corporate social responsibility.
1.6 SCOPE OF THE STUDY
The scope of this study courses the
activities of selected manufacturing company in Enugu Urban and their corporate
social responsibility activities. This, the study will evaluate the corporate
social responsibility activity to manufacturing company in .