Prize for Super Bowl MVP is the Pete Rozelle trophy given to honor their superb performance in the game. The MVP does not get prize money.
In the past decades until 2015, the MVP recognition receivers also used to get cars as a gift. Tom Brady was the last Most Valuable Player to receive a free vehicle in the SB XLIX.
The tradition was discontinued after Hyundai became the official car of the NFL in 2016. The place was taken over by Ford in 2022 but no free vehicles were offered.
A player will surely receive a huge amount of bonus if his contract with the winning team consists of any condition addressing some amount if he is awarded the honor.
Another way a Super Bowl winner MVP can reck in some figures is that they get paid to promote Walt Disney World in Orlando, Florida. The trend was set after the SB XXI Most Valuable Player Phil Simms started getting paid for promoting the resorts and park.
They can also generate some income from advertisements but the amount and ads they receive will highly be determined by what stardom they have created and how popular they are in the market.
How Much Money Does The Owner Get For Winning The Super Bowl?
The franchise owners do not get separate prize money for winning the Lombardi Trophy. But they make about $14.6 billion in profit for the League.
The owners are not widely dependent on the income from their team. The franchise’s revenue is always secondary for them as they already own a business worth a billion dollars and net worth accordingly.
There is no direct payment system for the winning NFL team owners but they do generate a lot of profit from the revenue the team gets from a wide variety of sources throughout the matches.
Each member of the winning team who is in the 53-man roster for the last three matches will receive $157,000 each as well as the SB rings that are worth ranging from $5,000 to $7,000 now up to $36,500.
The squad of the losing franchise gets around $82,000 each for making it to the finals. Besides, both the winners and losers also receive thousands of dollars for winning various rounds including wild card games, divisional playoffs, and conference championships.
All these amounts get added up and as a whole after the Bowl win, the players are definitely to receive a huge amount of money at the end of the postseason.
But there is no separate provision in the NFL to award money to the winning team’s owner. If we are to talk about their indirect income, the figures are generally not disclosed.
Super Bowl Prize Money For Franchise
The Franchise will receive $157K per head of their team members to distribute among them for the title game only. They get more for winning the post-season stage games.
The team is not awarded any money directly but they do generate revenues year by year from the matches and the NFL also shares TV rights money with the franchise and more. The total revenue is estimated to be around $500 million for a single team in one fiscal year.
This figure not only includes the revenue of a single Bowl game but also the overall matches from the regular season as well as the post-season games.
The prize money for the SB winners has seen remarkable growth in the past few years. The SB LVII saw a growth of $7,000 as compared to the LVI.
In its debut year in 1967, the amount was $15,000 for the winning team which was the Green Bay Packers. The runner-up team, the Kansas City Chiefs back then took with them $7,500.
Until the 11th series of the title the prize money remained constant and the winners received $18,000 and the losers were consoled with $9,000 in 1978.
Up to the 27th series, it had increased to $36,000 for winners and $18,000 for the losers. The prize went on climbing and it is here in six figures by 2023 and is still counting the higher stacks.
Super Bowl Prize Money 2023
Super Bowl LVIII saw each player of the winning team earn about $164,000 solely for the title game and the losing team players received $89,000.
In the post-season stage, the wild card winners will get $50,500 (each), the same amount for the divisional round winners and $73,000 for the conference championship.
The Pro Bowl winners will be awarded $84,000 and the losers will get $42,000 this season. This is a huge raise in money as compared to the past payments.
In the LVII series of the title, each member of the winning team (the Kansas City Chiefs) received $157,000 and the ring worth more than $35,000.
How Much Money Does The Winning Coach Of The Super Bowl Get?
The head coach of the Super Bowl winners does not get paid by the NFL. The coach will receive a Lombardi Trophy along with the players.
None of the other assistant coaches as well as offensive and defensive coordinators get paid on such occasions but their success is rewarded on their further association contract value.
Though not paid in figures separately, they get awarded for their success in their further contracts to come. The average salary of an NFL head coach is around $5 to $6 million.
But the coach who has proven his ability and success gets more than $8 million annually. Which is more than a 70% raise as compared to the non-proven coaches.
Those with the Lombardi wins will be paid considerably more for their success. Similarly, the career win ratio and percentage is also determining factor for their annual payment. The more the percentage the more they will get paid.
On February 12, 2023, Andy Reid led his team the Kansas City Chiefs to win the title and earn $12 million per year in salary. He is among the highest-paid NFL coaches.
Coaches With Most Lombardi Trophies
- Bill Belichick – 6
- Chuck Noll – 4
- Joe Gibbs – 3
- Bill Walsh – 3
- Don Shula – 2
- Tom Landry – 2
- Andy Reid – 2
- Bill Parcells – 2
- Vince Lombardi – 2
- Tom Flores – 2
- Jimmy Johnson – 2
- George Seifert – 2
- Mike Shanahan – 2
- Tom Coughlin – 2
- Mike Holmgren – 1
- Hank Stram – 1
- Dick Vermeil – 1
- Bill Cowher – 1
- Mike Tomlin – 1
- Pete Carroll – 1
- Sean McVay – 1
Super Bowl Revenue For Host City
Host City generates $500 million in revenue from the Lombardi Trophy game. The economic impact is big when the game is hosted on their turf.
In the 2020 season during the SB game between the San Fransisco 49ers and the Kansas City Chiefs, it reportedly boomed the impact to $571 million creating 4,500 new jobs in the area.
When the Los Angeles Rams knocked off the Cincinnati Bengals in 2022 in the SoFi Stadium, the local economy was estimated to boost up to $477 million. The game brought in 2,200-4,700 jobs in Los Angeles last year.
Another significant way that the organizing place earns money is from the local taxes. Let’s take Los Angeles for instance. Its tax revenue was estimated from $12 to $22 million in the 2022 SB games.
The two-week infomercial can grab such a large amount of sum and contribute immensely to their annual revenue generation. Actually, it promotes the service business. The visitors stay in hotels, use transportation, eat in restaurants, and spend on things.
The more the crowd, the more they spend. This largely impacts the economic gains of the host city. As per the experts, this is not a one-time income. If a person visits the host place and likes it very much, the individual might return for a vacation next year.
It has the potential to compound the gains and open the possibility of unparalleled tourism in that place. In the bigger picture, the money keeps rolling as it opens spaces for new business.
Super Bowl Halftime Show Earnings
The performers in the Super Bowl Halftime show get paid a union scale which is a six or seven-figure sum in general. There is no money for appearance.
Halftime performers usually do not get paid for their appearances but the exposure they get by performing the 13-minute concert is worth a million dollars.
Every SB title during its halftime featured a number of celebrity performers and singers including Beyoncé, Paul McCartney, Lady Gaga, Jeniffer Lopez, Shakira, and more.
The management team is responsible for all the management costs including production and travel expenses. The League generates a lot from the advertisement during the halftime show and spends a fraction on the management.
The cost ranges from $10 million to $15 million for the 13-minute concert. Last year, Rihanna marked her appearance making it the most-watched SB halftime performance in history.
What’s In It For The Artists If Not Money?
Although not offered any sum for the appearance, the historical exposure in front of a crowd of millions is worth more than any figures to estimate.
It is an impactful opportunity for the artists to promote their songs and albums for free. After the performance in the show, huge sales growth was reported multiple times.
Last year’s game was watched by 115.1 million viewers and Rihanna’s halftime show picked the television viewers’ number to 118.7 million, the most in American television history.