TABLE OF CONTENTS
CHAPTER ONE: INTRODUCTION
1.1 Background to the Study
1.2 Statement of the Problem
1.3 Objective of the Study
1.4 Research Questions
1.5 Hypotheses
1.6 Scope of the Study
1.7 Significance of the Study
1.8 Operationalization of Variables
1.9 Operational Definition of Terms
1.10 Historical Background of the Case Study
CHAPTER TWO: REVIEW OF LITERATURE
2.1 Conceptual Review
2.1.1 Overview of pricing determinants
2.1.1.1 Buying behaviour
2.1.1.2 Operational cost
2.1.1.3 Government policy
2.1.1.4 Competitors’ action
Content
2.1.2 Customer satisfaction
2.1.2.1 Customer complaint
2.1.2.2 Customer attitude
2.1.2.3 Service delivery
2.1.2.4 Customer loyalty
2.2. Theoretical Review
2.2.1 Cost-based pricing Theory
2.2.2 Customer value-based pricing Theory
2.2.3 Expectation-Disconfirmation Theory
2.2.4 Equity Theory
2.2.5 Attribution theory
2.3 Empirical Review
2.3.1 Pricing determinants and customer satisfaction
2.3.2 Buying behavior and customer complaint
2.3..3 Operational cost and customer attitude
2.3.4 Government policy and service delivery
2.3.5 Competitors’ action and customer loyalty
2.4 Summary and Gaps in Literature
2.5 Conceptual Model
CHAPTER THREE: METHODOLOGY
3.1 Research Design
3.2 Population
3.3 Sample size and sampling Technique
Content
3.4 Method of Data Collection
3.5 Research Instrument
3.6 Pilot Study
3.6.1 Validity of Research Instrument
3.6.2 Reliability of Research Instrument
3.6.3 Internal Consistency Reliability Result
3.7 Method of Data Analysis
3.7.1 Research Model
3.7.2 Model Specification
3.7.3 Apriori Expectation
3.7.4 Model Evaluation Techniques
3.8 Ethical Consideration
CHAPTER FOUR: DATA ANALYSIS, RESULTS AND
DISCUSSION OF FINDINGS
4.1 Data Presentation, Analysis and Interpretation
4.2 Demographic Data of Respondents
4.3 Summary Table of Findings
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Summary
5.2 Conclusion
5.3 Recommendations
5.4 Contribution to Knowledge
5.5 Implication of Findings
Content
5.6 Limitation of the Study
5.7 Suggestion for Further Studies
References
Appendix A
Appendix B