Most Popular NFL Teams Worldwide

Most popular NFL teams in Europe are New England Patriots, Tampa Bay Buccaneers, and Los Angeles Rams. The Saints and Giants make the top 5.

New England Patriots established a dynasty from 2000 to 2019, with 6 Super Bowls and 17 AFC East divisional titles. Under the helm of Head Coach Bill Belichick and legendary QB Tom Brady during that era, it is warranted to achieve a big fandom for this winningest franchise. 

The Patriots have garnered 4.9 million Instagram followers as of 2023, and 4.6 million on Twitter. Per DAZN, about 10% of the tweets about the Patriots came from Europe, which was the highest for any team in the 2023 season. 

Tampa Bay Buccaneers leads the second position, with over 1.4 million followers on IG and 1.2 million on their Twitter account. Bucs led the second-highest tweets from Europe with 8.28%. The Florida franchise has 

After QB Brady’s move to Tampa in 2020, the Tampa Bay franchise immediately gained more fan following. Moreover, Brady’s immediate success in his debut season by winning Super Bowl LV rocketed the popularity of the Buccaneers. 

List of NFL Franchises With the Most Tweets From Europe

• New England Patriots – 9.43%
• Tampa Bay Buccaneers – 8.28%
• Los Angeles Rams – 7.26%
• New Orleans Saints – 5.72%
• New York Giants – 5.02%

LA Rams have gained traction in recent years, partly due to their location in the popular city of Los Angeles and their Super Bowl LVI win in the 2021 season. 

Germany

Most popular NFL team in Germany is Green Bay Packers followed by Seattle Seahawks. NFL in Germany started to rise in the mid-2010s. 

Per a poll by FootballR in 2020, the Packers shared the most amount of fanbase with 10.6% of people stating their love for the Green Bay Franchise. Likewise, other teams like Seahawks and 49ers have also gained traction in Germany. 

A Reddit user also stated that the fandom varies from time to time for a season, but the Packers had the largest share of dedicated supporters. Moreover, the Green Bay franchise is based on public ownership rather than a one-man owning the club.

This ownership model could also be a part of the Packers’ appeal to German fans since their soccer clubs also have a public ownership model. 

Green Bay has a dedicated fan club in Germany which was founded by long-term fan Matthias Kraus. Former Packers QB also met him for an autograph, which Kraus describes as a memorable experience. 

Here is the list of  top NFL Franchises with the most German fan share in 2020:

• Green Bay Packers – 10.64%
• Seattle Seahawks – 7.34%
• San Francisco 49ers – 6.08%
• Kansas City Chiefs – 5.32%
• New England Patriots – 5.19%
• New Orleans Saints – 5.09%
• Dallas Cowboys – 5.0%
• Miami Dolphins – 4.65%
• Pittsburgh Steelers – 4.43%

Most popular NFL teams in UK are Miami Dolphins and New York Giants. New York Jets, Chicago Bears, and Dallas Cowboys have a 20% rating.

The Dolphins have sealed their status as the franchise with the highest polarity in the United Kingdom. Per a YouGov poll, they have a 26% rating in 2023, with 67% of UK people having heard about the team.

Similarly, the NY Giants have also maintained a great community in the United Kingdom with a 24% rating. Their first game in London sold out in the 2007 season when they were playing at Wembley Stadium. Part of their fame is due to their linkage to New York City.

Here is the list of the top 10 teams famous in the United Kingdom:

• Miami Dolphins – 26%
• New York Giants – 24%
• New York Jets – 20%
• Dallas Cowboys – 20%
• Chicago Bears – 20%
• New England Patriots – 19% 
• Kansas City Chiefs – 18%
• San Francisco 49ers – 17%
• Philadelphia Eagles – 17%
• Houston Texans – 17%

England 

Most popular NFL team in England consists of Miami Dolphins. The Dolphins have played many games in London since the 2007 season. 

The first match in England was on 28 October 2007 against New York Giants, where they lost the match by a 13-10 score. They have a 27% popularity in London and the highest out of any other franchises. 

The matchups in London for Miami Dolphins are presented below:

• 28 September 2014 – Miami Dolphins against Oakland Raiders, 38-14
• 4 October 2015 – Miami Dolphins against New York Jets, 14-21
• 1 October 2017 – Miami Dolphins against New Orleans Saints, 0-20
• 17 October 2021 – Miami Dolphins against Jacksonville Jaguars, 20-23

The Floridian franchise has not gained much success since the Patriots dynasty. However, they have made 5 playoff appearances since the 2000s and won 2 AFC East division championships. Their last Super Bowl win was in the 1973 season. 

Most popular NFL team in Mexico is Dallas Cowboys with 54% of fans tuning in. Pittsburgh Steelers and San Francisco 49ers follow behind. 

Per Cowboys Owner Jerry Jones, 54% of League fans from Mexico consider the Dallas Cowboys to be their favorite team. Moreover, Mexican players like Isaac Alercon and Pedro Septien have also played for the team in recent years. 

The franchise has also successfully negotiated a 3-year deal with Televisa Univision, a Spanish media to increase brand partnership with Mexican fans.

Per this media deal, Televisa will have exclusive rights to Cowboys preseason games and provide content related to training camps and game analysis. 

Most popular team in the NFL is Dallas Cowboys. They are the team with the most fans in the home and international markets.

Although the Cowboys franchise has made less success in the recnt decade, fandom is still strong, which goes on to show the positive aspects of the global fanbase. They are based in the state of Texas, which has a large Hispanic population. 

The Cowboys also rank as the most valuable NFL team, with their worth being $9.2 billion. They were quite successful in the late 1990s, with 3 Super Bowls in just 4 years. This success culminated in its popularity among the Millennial generation today. 

NFL Teams Ranked By Popularity

NFL most popular teams based on social media include Philadelphia Eagles, San Francisco 49ers, Seattle Seahawks and Kansas City Chiefs.

Here is the list of the top 20 franchises based on their social media popularity:

• Dallas Cowboys – 18.9 million
• New England Patriots – 17.4 million
• Pittsburgh Steelers – 14.9 million
• Philadelphia Eagles – 12.1 million
• Green Bay Packers – 10.8 million
• San Francisco 49ers – 10.6 million
• Seattle Seahawks – 10.4 million
• Kansas City Chiefs – 10.3 million
• New York Giants – 9.4 million
• Denver Broncos – 8.7 million
• New Orleans Saints – 8.4 million
• Chicago Bears – 8.3 million
• Carolina Panthers – 8 million
• Las Vegas Raiders – 8 million
• Buffalo Bills – 7.3 million

Least popular NFL teams comprise Houston Texans, Las Vegas Raiders, and Arizona Cardinals. These franchises have the smallest fan following on Social media. 

The top 5 least popular franchises in 2023 are listed below:

• Houston Texans – 276,000
• Las Vegas Raiders – 383,000
• Jacksonville Jaguars – 427,500
• Arizona Cardinals – 731,000
• Washington Commanders – 758,900

Texans have the least amount of social media following as well as likes received (2.1 million). Their average like per video is also low with 19,811. Their low fame is partly due to their youngest stature and not winning any conference championship or Super Bowls.