ABSTRACT
This project work was on the marketing problems of hotel and catering establishment in Enugu state. A case study of Cordial Hotel.
The main objectives of the study were to find out the problems inherent in Hotel and catering services.
To evaluate the extent poor marketing affect their performance
Based on this 4 hypothesis were formulated and tested.
Detail literature review was carried out on past project it work and textbooks.
Data were collected form two major sources primary and secondary
The population of the study were the employee of cordial hotel and their customer
Simple table and percentages were used to analyze the following findings were made. That the major causes of the dissatisfaction was on the parr of the employee.
In the light of the above it was recommended that every body in the organization must be trained to sell.
Management must be more result oriented rather than only cone rather than only concerned with sharing cost.
A well articulated implementation of the above measures would enable the hotel manager make vital decision.
To credit an overall impact on the market management should charge every employee with marketing thinking responsibility. Though this the researcher believers that success will be created.
These measures will help improve the performance of the cordial hotel.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire