MARKETING OF INDUSTRIAL PRODUCTS: A CASE STUDY OF SELECTED INDUSTRIAL PROJECT IN CROSS RIVER STATE

Project Abstract: 

This research work is aimed at determining the level of marketing of industrial product in Cross River State. Data collected through questionnaire were analyzed. A sample of 200 respondents was analyzed and tested at 0.05 significant level using chi-square (X2) test statistics. In this study, it was discovered thus marketing of industrial product play a very important role in the life of many consumers. This research concludes that marketing of industrial product cannot be carried out effectively without creating an awareness of the distinction between industrial and consumer goods.

TABLE OF CONTENTS

Abstract

CHAPTER ONE

1.0    Introduction

1.1   Background of Study

1.2   Statement of Problems

1.3   Research Objectives

1.4   Research Question

1.5   Research Hypothesis   

1.6   Scope of Study

1.7   Significance of study

1.8   Limitation of study

1.9   Definition of terms

CHAPTER TWO

2.0   Literature Review

CHAPTER THREE

3.0   Research methodology

3.1   Research Design

3.2   Population of study

3.3   Sampling Design and Procedure

3.4   Data Collection Instrument

3.5   Administration of Data Collection Instrument

3.6   Methods of data analysis

CHAPTER FOUR

4.0   Data Presentation and Analysis

4.1   Data Presentation  

4.2   Test of Hypothesis 

CHAPTER FIVE

5.0   Summary, Conclusion and Recommendation

5.1   Summary

5.2   Conclusion

5.3    Recommendation

References

Questionnaire

 

 

 

 

 

 

 

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