ABSTRACT
This project work was on marketing of catering serves with a special interest on Mr. Bigg’s catering service Okpara Avenue Enugu as a case study.
The objectives of the study among other things includes;
– To determine whether customers are satisfied with the service quality offered by Mr. Biggs in the marketing of catering services.
– To evaluate the promotional effort adopted by Mr. Biggs in the marketing of its catering services.
Based on this, the researcher designed as research plan that involved the review of related materials and use of research instruments for the collection of primary data.
The populations of study were the staff and customers of Mr. Biggs. Data collected were used to test the hypothesis formulated and some major findings made, which includes;
That the promotional activity or strategy adopted by the firms although has helped to improve the firms performance, but much is still desired of them.
Besides, the price of Mr. Biggs services was discovered not to be favorable with most customers.
Recommendations were also made on how to improve the services quality and productivity of the firm which are as follows:
That Mr. Biggs should be customers focused and oriented in its service delivery.
That the firm should carry out a better promotional programme that will draw more customers.
It is believed that these measures will enable the firm to be more customers oriented and market focus.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire
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