INTRODUCTION
As a researcher, I should be able to X-ray the important of Courier service in customer’s delivery. Here the research will be interested in the marketing of courier service in delivery service, to observe that the major problem facing the industry is the infrastruction by the government, Bad road in service delivery. It is expected that at the end of his study he/she will be able to discover the ways and means through which “TNT/IAS and other courier services should deliver an effective and efficient customer service, so as to ensure customer satisfaction.
1.2 STATEMENT OF PROBLEM
The study will reveal the research work of courier service deliver in dispatch of goods services and to examine the effects of ineffective customer service delivery. It is therefore important to find out the place of customer services in delivery.
1.3 OBJECTIVE OF THE STUDY
Some of the objective of the study are
(a) Whether the customers of the above courier are satisfied with the quality of delivery service.
(b) To determine the extent of which marketing of delivery services have increased the volume of dispatch in TNT/IAS of Nigeria.
(c) To appraise the contribution of marketing of delivery services to the profitability of the courier service.
FORMULATION OF HYPOTHESES
The following hypothesis should be carried out in the study.
Hypothesis One
HO: The customers of the courier (TNT/IAS) are satisfied
HI: The customers of the courier are not satisfied
Hypothesis One
HO: There is long delay in delivery goods & shipment of consignment in (TNT/IAS)
HI: There is no long delay in delivery goods & shipment of consignment in (TNT/IAS)
SIGNIFICANCE OF THE STUDY
This study will be of immense benefit to courier service in building customer satisfaction value and retention
SCOPE OF THE STUDY
The scope of the study will be the management and staff of the service (TNT/IAS) and their customers in Enugu metropolis.
DEFINITION OF TERMS
For easily understating of the topic all the important terms are to be defined.
CHAPTER TWO
LITERATURE REVIEW
A comprehensive literature review will be carried out by the researcher. This review will come under two sub-heads directly related literature and indirectly related literature, the following will be discussed.
(1) Effectiveness of Courier Service delivery in marketing services.
(2) Advantages of Marketing philosophy in Courier Service.
(3) Important of internal marketing in courier service delivery.
(4) Comparing profile.
CHAPTER THREE
RESEARCH DESIGN AND METHODOLOGY
The procedure used in carrying out the study will be stated.
Questionnaire will be shared and administered to a population comprising the marketing of courier service delivery in delivering service.
CHAPTER FOUR
PRESENTATION ANALYSIS AND INTERPRETATION OF DATA
The analysis of data will involve the use of descriptive analysis. In this, the researcher will descriptively analyze the flow of response by the target respondents and perceiving scores will be assigned to the responses. Data presentation will involve the use of the respondents flow table and the research question will be validated.
CHAPTER FIVE
SUMMARY OF FINDINGS, RECOMMENDATION AND CONCLUSION
The researcher will base on the analysis, present or summary of findings, then based on the analysis, present a summary of findings.
Then based on the summary of findings recommendation will be draw from the research and conclusion will be made.
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND TO THE STUDY
The alarming rate of courier distress in an economy where premium domestic delivery, nationwide. They delivered consignment to major cities in less than twelve hours and within twenty-four hours to other location nation-wide and has gained steady recognition as Europe largest and one of the world leaders in the express delivery field. In recent times, the delivery industries while undergoing some operational and managerial changes is also been faced with severe problems.
The researcher considered TNT/IAS of Nigeria PLC for the purpose of this study because of the position it occupies in the industrial sector and its strategic location to the researcher.
TNT/IAS of Nigeria is leading delivery institution in Nigeria with many years of delivery experience. Industry and resilience behind it. Although the journey has not been easy, IAS has been able to weather through the storm, achieved so much within the years. With a highly skilled and experienced man power, the company has been able to have a strong asset base, state of the art infrastructure and high liquidity. Its flexible power in synergy is tremendous and accounted for the impressive performance of the company over the years even till June 1999 when it