ABSTRACT
The study investigated into the listenership level and perception of paramount fm 94.5 Abeokuta. The specific objective of the study include: To find out whether habitants of Abeokuta south local government area of Ogun-state listen to radio; To ascertain how often they listen to radio; To determine the type of radio programmes and station they listen to; To find out the population of inhabitants of Abeokuta south local government that listen to paramount FM, 94.5.The study would be relevant for the following the radio presenters and listeners
The study entails the concept of radio listenership, concept of radio language and concept of audio technology.The study employed the descriptive survey design. The area of population was within the Abeokuta-Sagamu Ogun-State. The study used the simple random sampling technique to choose the respondent that would be used for the study. The study used the Yaro-Yamane to source out the viable respondent that would be efficient and effective for the study.
The study hypothesis depicts that listenership level and perception as significant effect on paramount fm. The programmes should also be broadcast either in the afternoon or evening. Use of experts coupled with phone-in interaction can better the utilization of the radio messages given. To enhance radio listenership, it is necessary that the government introduces digital and satellite radio technologies in the country. Internet connectivity and infrastructure should also be enhanced as well as online relay of radio programmes. The government and other stakeholders through the Communications Commission of Nigeria should ensure that radio programmes broadcasted through radio whether educative or political issues as they have positive impacts on people lives and not detrimental
Keyword: Content, Language and Message
TABLE OF CONTENT
CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND OF THE STUDY
1.2 STATEMENT OF THE PROBLEM
1.3 OBJECTIVES OF THE STUDY
1.4 RESEARCH QUESTIONS
1.5 SIGNIFICANCE OF THE STUDY
1.6 RESEARCH HYPOTHESES
1.9 DEFINITION OF TERMS
CHAPTER TWO
2.0 LITERATURE REVIEW
CHAPTER THREE
3.0 RESEARCH METHODOLOGY
3.1 INTRODUCTINTRODUCTION
3.2 RESESEARCH DESIGN
3.3 STUDY POPULATION
3.4 SAMPLE AND SAMPLING TECHNIQUE
3.5 DATA FOR THE STUDY: INSTRUMENTATION
3.6 METHOD OF DATA ANALYSIS
CHAPTER FOUR
4.0 DATA PRESENTPRESENTATATION AND ANALYSIS
4.1 INTRODUCTION
4.2 DATA ANALYSIS
CHAPTER FIVE
5.0 SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION
5.1 SUMMARY OF FINDINGS
5.2 CONCLUSION
5.3 RECOMMENDATION
REFRENCE
APPENDIX
CHAPTER ONE
1.1 BACKGROUND OF THE STUDY
Radio is an essential mass medium that virtually every member of the society benefits from. Kuewumi (2009)asserts that Radio has radicalized the face of human communication and ultimately become a fixed point in thev daily lives of humans whereby people are informed, taught, nurtured and reformed by way of relaxation, reinvigoration and resuscitation. This he argued, makes radio as a medium of mass communication being constantly sought after by its ardent listeners.
Radio is the wireless transmission of signals through free space by electromagnetic radiation of a frequency significantly below that of visible light, in the radio frequency range, from about 30 kHz to300GHz.(http://www.historyofradiowiki. org).
Egbuchulam (2002) defined radio as: a mobilizer and a formidable factor in the new world order in economy, technology and politics. Radio is best described as the cheapest, safest and the most effective medium of communication available to man.
According to Onabajo (1999), in the developing world as in Asia and Africa, radio is cheap; it does not cost much compared to television which is expensive. It is also portable i.e. it can be easily transported from on eplace to another. It is credible as it transmits messages that its listeners hold important. Radio can also present news as it happens, brings the voices of news makers and artists into the homes of listeners. It also provides dramatic shows and other entertainment, which listeners can visualize even in the absence of visuals. For that reason, radio enjoys the advantage of simultaneity. It requires little effort of its consumers to comprehend its message. It is a good companion that entertains and informs its listeners (Ajaegbu, Akintayo, and Akinjiyan, 2015).Egbuchulam (2002) asserts that radio has been a major communication tool for improving the quality of people’s lives, bringing to their doorstep news, entertainment and education through its programmes. Despite the world wide enchantment with the internet and web-based learning, radio still retains the advantage of being able to serve dispersed, isolated, and disadvantaged communities aspiring to overcome the barriers of illiteracy and physical distance in many countries.
Listeners use and relate to radio in very different ways compared to other media. Listeners use radio for various reasons one of which is for emotional support, to keep their spirits up through programmes, and the result will determine to a large extent the attitude listeners would have to programmes. People listen to radio to be informed, entertained, educated, follow their favourite football team, and follow fashion trends or popular music, among others.
According to Oliveira, Portela, & Santos (2012), it is assumed that listeners make their own interpretations of a radio programme if the presentation includes something they can relate to, something familiar. The encounter between the radio programme and the listener is regarded as a meaning making process within a cultural context. This meaning making process is influenced by a variety of factors, such as the radio programme topic, design and the socio-cultural variations in experiences, knowledge and cultural dispositions.
“The figures of those who listen to radio continue to increase thus indicating an increasing affinity for the free and participatory opportunities offered by radio stations” (Bamgboye, 2013). Radio plays an integral role in providing its listener with news, music and other programmes, while also acting as a voice that represents them as well as the society at large.
It is therefore no argument that radio serves as a means of communication. In the aspect of information, radio provides information in terms of news that is, the day-to-day information within and outside the country. Radio also encourages its listener to know more about entertainment, education, and politics; they can also participate through phone-in programmes, talk shows and motivational programmes. Radio generally helps to broaden the knowledge intellectually and morally.
This paper is designed to examine the radio listening habits of university students and their attitude toward radioprogrammes, using students of Redeemers University as the focus of study.
STATEMENT OF THE PROBLEM
From a global perspective, economic and social developments are increasingly driven by the advancement and application of knowledge. Education in general and higher education in particular, are fundamental to the construction of a knowledge economy and society in all nations (World Bank, 1999). Yet the potential of higher education systems in developing countries to fulfil this responsibility is frequently thwarted by long-standing problems of finance, efficiency, equity, quality and unemployment. In Nigeria, though accurate data on unemployment is hard to come by, there is no mistaking the fact the country is today faced with very high unemployment rate. The everyday sight of the growing army of unemployed youths roaming the streets with despair written all over their faces attests to the gravity of the job market situation in Nigeria. Graduate unemployment, not to talk of secondary school leavers has reached a frightening level.
Year in year out, the tertiary institutions turn out tens of thousands of degree and diploma holders but only a tiny fraction find jobs, any job for that matter. Two principal factors, among others may be responsible for the growing unemployment problem in the country. One, the economy is not growing fast enough to absorb the high number of people, especially graduates coming into the job market.
1.3 RESEARCH QUESTION
1. Do habitants of Abeokuta south local government area of Ogun state listen to radio?
2. How often do the inhabitants listen to radio?
3. What type of radio programmes and radio stations do they listen to?
4. What is the population of inhabitants of Abeokuta south local government that listen to paramount FM, 94.5?
1.4 AIMS AND OBJECTIVE OF STUDY
The aim of this studies is to critically study the listenership level and perception level of paramount FM 94.5, FRCN Abeokuta. The objectives are:
1. To find out whether habitants of Abeokuta south local government area of Ogun state listen to radio.
2. To ascertain how often they listen to radio.
3. To determine the type of radio programmes and station they listen to.
4. To find out the population of inhabitants of Abeokuta south local government that listen to paramount FM, 94.5.
1.5 Research Hypothesis
H0= Listenership level and perception does not have significant effect on paramount Fm station.
H1=Listenership level and perception does have significant effect on paramount Fm station.
1.6 Significance of the Study
The study will be relevant to the following stakeholders which include; The Radio presenters and Listeners.
The radio presenters will from the study be informed about the relevance of their program in the lives of their recipient which is their listeners. It will also make them to be more efficient and effective in delivering their services on air.
The listeners will from the study be able to improve their knowledge bank on the effectiveness of radio station in the well-being and eradication of loneliness in the society.
1.7 Definition of terms
Content: The individual items or topics that are dealt with in radiobroadcasting
Language: The method of human communication consisting of the use of words in a structured and conventional way.
Message: A usually short communication transmitted by words, signals from one person, station, or group to another.
Audio Technology: Sound transmission device that is used to relay information from radio stations to the listener.
Radio listenership: The frequency and length of duration spent while listening to radio broadcast..