Kenya Tourist Board description
Kenya Tourist Board description
It was set up in 1997 to promote and market Kenya as a tourist destination internationally and locally. KTB is an independent marketing authority for tourism.
KTB is managed by a board of directors, who are major stakeholders in tourism and a managing director who oversees marketing initiatives and campaigns. Its marketing campaigns are managed locally by a marketing director and a team of marketing staff, based in the Nairobi offices at Upper Hill.
The campaigns are run together with three international Market Development Representatives ( MDRs) who manage KTB offices overseas. The MDRs cover key source markets in Europe, the UK and the US/Canada, and new emerging markets in Asia, and the Middle East.
Vision
Achieving global recognition for Kenya as an outstanding tourism destination
Mission
To Drive and support the effective marketing of Kenya’s tourism products professionally and transparently while enriching the lives of Kenyans and visitors alike.
Kenya Tourist Board Mandate
- Develop, implement and coordinate a National Tourism marketing strategy
- Market Kenya at Local, National, Regional and international levels as a premier tourist destination.
- Identify tourism market needs and trends and advise tourism stakeholders accordingly.
- Perform any other functions that are ancillary to the object and purpose for which the Tourism Board is established.
Kenya Tourist Board – Service Charter
The purpose of this Service Charter is to communicate the Kenya Tourism Board`s commitment to the provision of quality and efficient service to its customers and stakeholders. It highlights KTB’s role in positioning Kenya as an outstanding tourist destination. It gives insights about our core functions, values and sets standards of service delivery to ensure client`s/stakeholders satisfaction. Kenya Tourism Board (KTB) was established in 1997 through the legal notice no.14 under the State Corporations Act (Cap 446) of the laws of Kenya.
Kenya Tourist Board – Core Values
Our Corporate culture is based on our core values-the beliefs and behavioral qualities that will not be compromised:
Integrity and Professionalism;
Quality customer service,
Competence, discipline and Team Spirit
Productive Partnerships, Social Responsibility, and recognition of employee,
Innovativeness, Dynamism, and Excellence.
Kenya Tourist Board Core Functions
To develop and implement destination marketing strategies locally and internationally.
To provide leadership and offer strategic direction to both the government and the tourism private sector in matters regarding destination marketing.
To establish public relations services to address issues concerning the image of the tourism industry in Kenya.
To generate and manage tourism industry research, information and market data and necessary statistical information required for planning at both public and private sector levels.
Work in partnership with national, regional and international organizations as well as local authorities in the country to improve the tourism environment.
To monitor the quality and standards of facilities available to both local and international tourists and advice the private sector and government agencies on how to improve the facilities for various target markets. Initiate education and awareness programs on tourism locally as well as abroad.
Kenya Tourist Board Services
Destination Marketing Services
Tourism Marketing Information Services Tourism Statistics, Research and Information Services
Media Liaison and Tourism Sector Crisis Management Services
Web Advertising Services
Collateral Materials/Promotional Materials Services
Exhibition, Roadshows and Stand Design Services
Destination Training Services for Source Market Travel Trade
Product Value Added Advisory Services
Tour Operator Partnership Support
General Industry Marketing Services
Kenya Tourist Board Clients
Local
Tourists
Employees
Tourism industry
Media
People of Kenya
Diplomatic Corp and Government agencies
Kenya Tourism Board Contacts
Kenya Tourism Board – Head Office
Kenya-Re Towers, Ragati Road
P.O. BOX 30630 – 00100 Nairobi,
KenyaTelephone: +254 20 2711 262
Plot No: +254 20 2749 000
Fax: +254 20 271 9925
Email: info@ktb.go.ke