Jayda Wayda, born Jayda Cheaves, is an American entrepreneur, social media influencer, and author.
Born on September 25, 1997, she has built a business empire from her online following. Her fashion label Waydamin remains one of her biggest ventures.
Who is Jayda Wayda?
Jayda Wayda is the professional name of Jayda Cheaves, an American entrepreneur and content creator. She rose to fame through Instagram in her teenage years.
Today, she runs several companies, including Waydamin, Jayda Cheaves Beauty, Fidele Clothing, and Girl Wipes. She also hosts a podcast called Act Normal.
Jayda commands a combined social media following of more than 13 million people. That includes 8 million followers on Instagram and 4.7 million on TikTok.
Early Life of Jayda Wayda
Jayda Wayda was born and raised in Savannah, Georgia. She grew up with her mother, Tricia Cheaves, along with a brother named Len and a sister named Jazmine Ameerah.
Her father’s identity has never been publicly confirmed. Jayda has kept that part of her personal life private throughout her career.
At 15, she began reselling her own clothes on Poshmark. That early hustle became the foundation of her business career.
She attended Windsor Forest High School in Savannah, graduating early in 2015. Soon after, she moved to Atlanta, Georgia, to pursue bigger business opportunities.
Jayda Wayda Age
Jayda Wayda is 28 years old as of 2026, born on September 25, 1997. Their zodiac sign is Libra. She recently signed with WME for talent representation in 2026, expanding her business ventures beyond social media.
Jayda Wayda Ethnicity and Nationality
Jayda Wayda holds American nationality. She is of mixed African American ethnicity.
Her family roots trace back to Savannah, Georgia, where she spent her childhood before relocating to Atlanta as a young adult.
Jayda Wayda Height and Weight
Jayda Wayda stands 5 feet 1 inch tall, or about 1.54 meters. Her weight is reported at around 127 pounds, or 58 kilograms.
She is known for her curvy figure and glamorous on-camera presence. Jayda often appears in high-fashion photo shoots for her own clothing brand.
Jayda Wayda Education
Jayda Wayda graduated from Windsor Forest High School in Savannah, Georgia, in 2015. She finished a year early to focus on building her business ventures.
Details about any college education have not been publicly confirmed. Her entrepreneurial path took priority soon after high school.
She has said her real education came from running businesses. Jayda began selling on Poshmark at just 15 years old, well before she finished school.
Jayda Wayda Career
Early Career
Jayda began reselling clothes on the Poshmark app as a teenager. That venture taught her the basics of running a business.
She later launched a T-shirt company called Amour My Hustle. In 2017, after moving to Atlanta, she opened a store selling hair products under the AmourJayda name.
She has said the hair business earned her about $2.5 million between 2016 and 2018. Jayda eventually closed that venture after quality issues with international vendors.
Breakthrough Brand
In 2016, Jayda launched Waydamin, a streetwear and athleisure fashion label. The brand’s cutout tops, leggings, and loungewear pieces regularly sell out.
She published a book titled The Young Boss Blueprint: 15 Steps to Becoming a Young Boss in 2018. It offers guidance for young, aspiring entrepreneurs.
Jayda has modeled for major brands over the years. Her collaborations include Savage X Fenty, PrettyLittleThing, Fashion Nova, and True Religion.
She also branched into television. Jayda starred in the BET+ reality series The Impact: ATL, appeared in the film Bid for Love, and was featured in the Amazon Prime documentary My Time Now.
Recent Work
Jayda expanded her business portfolio significantly in 2026. She launched Jayda Cheaves Beauty, a clean and vegan cosmetics line, along with Fidele, a children’s clothing brand.
She also co-founded Girl Wipes, a feminine hygiene brand built around pH-balanced intimate wipes. The company aims to become a leading name in that product category.
In January 2026, Jayda signed with Wasserman for talent representation. That firm later rebranded as The Team during a sales process.
She then signed with William Morris Endeavor, or WME, in mid-2026. The agency now works to expand her presence into new entertainment and brand deals.
Jayda Wayda Brands and Business Ventures
Jayda Wayda currently serves as CEO of multiple companies. These include Waydamin, Jayda Cheaves Beauty, Fidele Clothing, and Girl Wipes.
Waydamin remains her flagship label. The brand has held pop-up shopping events, including one in New York City’s SoHo neighborhood in partnership with Shopify.
She has said that growth requires constant reinvention. Jayda credits her longevity to expanding into new product categories rather than sticking to one lane.
Jayda Wayda Partner
Jayda Wayda was previously in a relationship with American rapper Lil Baby, whose real name is Dominique Armani Jones. The couple met in Atlanta in 2016.
They share one son together. As of 2026, Jayda’s current relationship status has not been publicly confirmed.
Jayda Wayda Children
Jayda Wayda has one son named Loyal Armani Jones. She welcomed him with former partner Lil Baby in February 2019.
She frequently shares moments with her son on social media. Jayda has spoken about balancing motherhood with running her businesses.
Jayda Wayda Net Worth
Jayda Wayda’s estimated net worth is $4 million as of 2026. Her income comes mainly from her fashion and beauty brands, modeling deals, and social media partnerships.
Waydamin remains her biggest revenue driver. Her earlier hair business alone reportedly brought in millions between 2016 and 2018.
Brand endorsements have also added to her wealth. Jayda has worked with companies including Savage X Fenty, PrettyLittleThing, and True Religion over the years.
Jayda Wayda Social Media
Jayda Wayda is active across several major platforms. Her main Instagram account has around 8 million followers.
She also runs a dedicated beauty brand account, @jaydacheavesbeauty, on Instagram. On TikTok, her main account @jaydafnwayda has close to 4.7 million followers.
Her YouTube channel, Jayda Cheaves, has around 394,000 subscribers. That channel has been largely inactive in recent times as she focuses on other platforms.
In March 2026, Jayda announced she was limiting her social media use during Lent. She said she wanted to focus more on her faith during that season.
The Bottom Line
Jayda Wayda built Waydamin into a multimillion-dollar fashion label after launching it in 2016. In 2026, she expanded her empire further with Jayda Cheaves Beauty, Fidele Clothing, and Girl Wipes.
She started reselling clothes on Poshmark at just 15 years old in Savannah, Georgia. Jayda has stayed close to her family throughout her rise, including her mother and two siblings.
She signed with WME in 2026 to grow her business into new entertainment ventures. Jayda continues to run her companies from Atlanta while raising her son, Loyal.
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