INFLUENCE OF RADIO OWNERSHIP ON PROFESSIONAL JOURNALISM PRACTICE

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CHAPTER ONE

INTRODUCTION 

1.1 Background of the study 

The Federal Radio Corporation of Nigeria is the Pioneer Broadcast Organization in  Nigeria with a rich culture of excellence. Available records reveal that Radio Broadcasting was  introduced into Nigeria in 1933 by the then colonial Government. It relayed the overseas service  of the British Broadcasting Corporation through wired system with loudspeakers at the listening  end. The service was called Radio Diffusion System, RDS. From the RDS emerged the Nigerian  Broadcasting Services, NBS in April 1980. Prior to the NBS, the colonial Government had  commissioned the Nigerian Broadcasting survey, undertaken by Messrs Byron and Turner which  recommended the establishment of stations in Lagos, Kaduna, Enugu, Ibadan and Kano. Mr.  T.W. Chalmers, a Briton and controller of the BBC Light Entertainment Programme was the first  Director-General of the NBS.

Radio ownership and control has since colonial times been subjected more to political  exigencies than economic forces. Successive governments have, in the laws they enact and  enforce, made it abundantly clear that the press was at the mercy of politics, and that the political  tune to which a paper dances was enough to ensure its survival or death Abramsky, (2005). The  laws and their implementation have seldom encouraged private investment in the media nor  given radio proprietors reason to believe that it is feasible to run it as a business by attracting  advertisement revenue with good circulation figures. 

The government shows that it is more interested in containing the media politically than  in providing its proprietors and practitioners the enabling economic environment they need for professional excellence and financial independence. This has brought about the  underdevelopment of the press by imposing on it a series of constraints. No one who knows what  a radio looks like (in content and form) take seriously what is passed on news Akpan, (2008), of  course, some of the constraints to a vibrant, professional and financially viable radio are  obviously internal to the press itself. However, even these so-called internal constraints can be  explained by the overt political control and administrative determination to stifle all forms of  creative and liberating difference from the status quo that a free press of any kind might seek to  encourage Beder, (2002). This necessarily means privileging ignorance over knowledge, and  encouraging media practitioners who know little or care little about professionalism. 

Thus, the first and main threat to free-flow of information is still largely from wielders of  political power, efforts at economic liberalization notwithstanding (Konings, 2006). Control by  big business or financial magnates is perhaps a future danger, as overt political interference has  made it too risky for the business world to contemplate any meaningful partnership with or  investment in the press, the critical private press in particular. During the monolithic era, the sole  political pace-setter was the government. Today, there is the added danger of power elites other  than the governing, manipulating the press in similar ways if not worse. 

Often, the journalists I have interviewed tend to think, quite mistakenly, that the only real  threat to their freedom and independence comes from proprietors. This is quite understandable,  given that the government is directly responsible for repressive laws and their day to day  application, and given that the radio owners have consistently worked to keep the press divided  through sponsoring the creation of private papers or thwarting attempts to create strong unions  of media practitioners (Guiffo, 2003; Nyamnjoh, 2006; Nyamnjoh et al., 2006). This notwithstanding, it is important for journalists to bear in mind that threats to their independence  could also come from big business, such as experienced from government. They ought also to  note that an equally dangerous threat could arise from unwittingly playing into the hands of the  power elite in the opposition, as even they would agree has happened during democratic process.  Among the internal constraints to a free press (constraints induced, of course, by governments and radio owners monolithic inclinations and severe laws over the years), is the inadequacy of  professionalism and unity among journalists. 

The splits, squabbles and instability we have witnessed among radio proprietors and  journalists over the past eight years of democratic struggle, mean that the press has been  preoccupied more with internal wrangles of its own, than with a conscious, concerted effort as an  institution, to pool their resources together and fight for better laws and for persecuted  journalists, as well as better inform their readership or viewership Bleifuss, 2005. If journalists  are more united and better organized, they could resolve most of the problems that currently  plague them and their profession, even if such professional independence. 

Lack of job security is equally a constraint. Radio owners have capitalized on the  helplessness of the job-seekers, who have not been guaranteed regular salaries. No firm  arrangements are reached; as the owners are often more interested in whatever commercial gain  they can muster than in professional excellence. This has inevitably led to prostitution by  journalists or to what one may term a hand-to-mouth journalism, if not a journalism of misery  Burton, 2004. In 1994 and 1995 when I ran a series of training and refresher programmes for  journalists under the auspices of the Friedrich-Ebert Foundation in Cameroon, it was not uncommon for journalists to show more interest in the perdiem that the foundation paid them for attending, than in the training itself. Journalists find themselves being forced to make unreliable  promises to publish stories or slip in an advert here or there; promises which have led to untold  problems for them. Any bit of money can lure a journalist to write anything, including blackmail.  Even with the official media, a journalist thinks that if he writes this or that flattering article  about this or that highly placed person in the ruling party or in the administration, he could be  recognised and promoted. The main reason is that journalists do not receive good salaries and  therefore have to aspire to extra-professional appointments which can fetch them a little more.  The lack of job security has thus negatively affected professionalism as journalists seek to make  ends meet through unprofessional practices, usually referred to derogatorily as ‘le journalisme de  Gombo’ (‘Soya Journalism’ or ‘bread and butter journalism’) (cf. Tueno Tagne, 2006). Such  gombo-isation of the profession has, together with other factors, done much to devalue the  journalist and his product in public esteem (FFE, 2003, 2006). 

The next type of constraint pertains to financial difficulties that have compounded the  problems of news-gathering and news-production, and made papers even less credible as they  stretch and strain to make possible every single edition. The high death or hibernation toll among  radios Boh, (2007, p.193-230), is clear proof of these difficulties. If currently there is little  advertising in the press, and if industry and commerce behave as though advertising were doing  journalist a favour, this is due largely to the very unprofessional approach to journalism of which  the press is guilty, but also to the fear on the part of businessmen, of drastic government  sanctions on anyone caught keen on investing in the private press. Increased professionalism  would most likely lead to high circulation and more advertising, and consequently, more revenue for the publishers to invest in new technology. It could also act as an incentive to big business to  invest in the media. 

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