ABSTRACT
This study examined the influence of billboard advertisement in the promotion of lux soap. Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. For the sake of the effectiveness of the result of this research, a critical review to related literature was made. Relevant theories were used to gratify the study. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was questionnaire. Findings showed that billboard advertising creates awareness of products and services; it influences consumers’ behavior on product and services in their choice of products and services selection. Billboard advertising also contribute to nation’s environmental beautification and economic growth. And that billboard advertising messages carry and reinforce electronic and print media messages. It is therefore recommended that outdoor advertising association of Nigeria (OAAN) should endeavor that locations where billboards are cited should be monitored to avoid billboard constituting problems. Advertisers should patronize billboard advertising because it is powerful and intrude on the passers-by consciousness. Billboard tends to function as reminder media.
TABLE OF CONTENTS
ABSTRACT
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire