ABSTRACT
The importance of the product life cycle in marketing cannot be over-emphasized. The rate of product failure in marketing is alarming amount 50% of products introduce failed and the one major contributing factor is the introduction of the product at a wrong time. When the product that has the prospect of success is introduced at a point of market saturation, it is bound. This project is to offer reader the opportunities to have an in-depth into the knowledge of product life cycle in marketing. In carrying out this research, relevant literature on the product life cycle concept has been constructed. The instrument used for data collection is the secondary method of data collection. After carefully analysis of the result of the information and data collection, among which was the wrong application of the concept, the neglect of the life cycle of competition product and the premature withdraw of product from the market. On the basis of these problems was recommend the stepping up of training of product manager and marketing.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire