ABSTRACT
This research project examines the implication of news commercialization on management of broadcast media in Nigeria with emphasis on NTA Enugu.
Thus, the issue at stake on this topic is to find out what impact does news commercialization has on the mass audiences even when media claims to be the watch dog of the society. Therefore, media should be ready to accept the dangers posed by news commercialization and such dangers include media questions on objectivity, professionalism, and fairness now being undermined by limited access to news airtime.
The educationist, sociologist, politicians, the businessmen and eve the religions minded are all interested in this debate. In this research I decided to use survey research method ascertain the validity of various hypothesis formulated. The result of this research will useful to students of mass communication media experts, government and the society at large.
TABLE OF CONTENTS
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND TO STUDY
1.2 STATEMENT OF PROBLEMS
1.3 OBJECTIVES OF STUDY
1.4 SIGNIFICANCE OF STUDY
1.5 RESEARCH QUESTIONS
1.6 RESEARCH HYPOTHESIS
1.7 CONCEPTUAL AND OPERATION DEFINITION
1.8 OPERATIONAL DEFINITION
1.9 LIMITATIONS OF STUDY
CHAPTER TWO
LITERATURE REVIEW
2.1 SOURCES OF COMMERCIALIZATION
2.2 ORIGIN OF COMMERCIALIZATION
2.3 SUMMARY OF LITERATURE REVIEW
CHAPTER THREE
3.1 RESEARCH METHOD
3.2 RESEARCH DESIGN
3.3 RESEARCH SAMPLE
3.4 MEASURING INSTRUMENT
3.5 DATA COLLECTION
3.6 METHOD OF DATA ANALYSIS
3.7 EXPECTED RESULT
CHAPTER FOUR
DATA ANALYSIS
4.1 DATA ANALYSIS
4.2 RESULT FINDING
4.3 DISCUSSION
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION FOR FURTHER STUDY
5.1 SUMMARY
5.2 RECOMMENDATION FOR FURTHER STUDIES
5.3 CONCLUSION
APPENDIX (APPLICATION)
QUESTIONNAIRE AND INTERVIEW GUIDE
BIBLIOGRAPHY