ABSTRACT
The purpose of this research (project) was to find out the impact of the media on cultural imperialism in the modern society using Enugu metropolis as a case study. The study is set out to investigate the influence of the media towards revolutionizing our culture thereby bringing up another culture in our society. Data collected from the questionnaire were used in tabulation of result of the hypothesis showed that the respondents believed that the media is the only channel of communication that can get to large number of people in this society. It thus becomes an instrument for renovation the society since it can reach the public at their various destination. Furthermore, the results showed that a great percentage of the respondents defined that the media has brought change in all aspect of human life. They believe that life will be meaningless without the aid of the media.