ABSTRACT
This study was critically designed to examine the impact of effective distribution management in a marketing company ( A case study of Conoil and Chemical Marketing Company).
The project aims to provide managers with a sound knowledge of effective distribution, the distribution channels, methods of distribution, types of middlemen etc
Over the years, most petroleum and chemical marketers pay more attention on how best they can manipulate and make abnormal profit from petroleum and chemical business without considering how effective the distribution of the product, and how it can affect the overall well being of the nation’s economy.
The project is both comprehensive and easy to use with use contents organized into five major chapters
Chapter one covers a brief introduction, objectives scope and limitation for the study as well as the historical background of the study subject matter.
Chapter two covers the review of relevant literature on the study, objectives of physical distribution, types of middlemen, methods of transportation involved etc.
Chapter three covers the research methodology, the research instrument and the method used for conducting the research.
Chapter four covers the presentation and analysis of the raw data collected.
Chapter five covers the summary of findings, recommendation and conclusion of the project.
.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire