ABSTRACT
The study examined the impact of e-payment on online shopping behaviour in Nigeria. The undergraduate students of Distance Learning Institute Business Administration, University of Lagos served as the sample population. The study adopted the survey research design using primary source of data with questionnaire as instrument of data collection. A total of 100 copies of questionnaire were administered to 500 level Business Administration undergraduate students of Distance Learning Institute, out of which 82 questionnaires were duly filled and returned. Chi Square test method of data analysis was used to examine the impact of e-payment on online shopping behaviour. The result of the findings revealed that price, trust and convenience have significant influence on online shopping attitudes of consumers. Besides, the result of the analysis showed that online shoppers are usually skeptical in making online payment either because of inability to access internet or fear of being compromised. Based on the empirical findings, the study recommends that e-commerce platform should be easy to access and navigate to avoid doubt in the minds of the customers and e-commerce companies should ensure their platforms have the best of security features and finally regular discounts and update of products and services should be done to attract customers..
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire