How to start writing copy

Copywriting is absolutely no harder a career to break into than any other one. But very, very, very few people are going to be able to successfully build a career if they don’t actually know how to write copy! You absolutely can be successful as a copywriter.

If you did your research, you probably already know that copywriting is in high demand. With the current pandemic and increased globalization, there is a great deal of competition for consumers. This is why a good copywriter is incredibly valuable for every company.

Web copywriters are in high demand. Companies need their help in crafting home pages, landing pages, product pages, subscription pages, sales letters to customers, blogs, articles for e-zines and e-newsletters. The demand is great right now and growing.

Copywriting can be a lucrative career, but you don’t have to go all in when you start out. You can earn a few hundred or even a few thousand dollars per month doing it on the side — in as little as a few hours per week. You don’t have to be a great copywriter to do better.

That means job growth will be about average for writers between 2016 and 2026. And it is expected to be a very competitive market out there — you won’t be the only one competing for a top spot at an agency. The BLS expects competition to increase as more people becoming interested in working as (copy)writers.

You need to dig deep

This may be potentially problematic and time-consuming, if you have never talked or read or even heard about a subject that’s assigned to you. So yes – being a copywriter can be challenging.

Copywriting can be an incredibly rewarding career. I mean, the list of pros are pretty damn great: You set your own schedule. You can work from anywhere that you want.

Myth 3: Copywriting is Easy for the Talented

There is nothing to writing. All you do is sit down at a typewriter and bleed. Folks, copywriting is not easy, even for the inherently talented. It might be simple and, at times, formulaic, but simple ≠ easy.

A new (trained) copywriter could make anywhere in the $25 to $35 per hour range, so you’re looking at beginning salaries between roughly $52,000 and $62,000. The nice thing, too, is that there’s plenty of room for growth and advancement.

The industry standard for a 500 word article is around $50. You may find rates that are more or less, but for a native speaking writer in the desired language, expect to earn at least . 10 per word.

Scrivener

Often, a copywriter will find themselves trying to navigate 14 different tabs, 3 writing documents, 2 books and a number of pads for note taking. Scrivener is a word processing program and outliner designed for writing.

Copywriters spend their days writing prose for the purpose of advertising to promote and sell goods and services. At advertising agencies, a copywriter is known as a “creative” because she makes up the slogans or copy that drive ad campaigns.