On a daily basis, YouTube users watch over a billion hours of YouTube videos and yet only 9% of small businesses have bothered to start their own channels.
As YouTube usage continues to soar, the opportunity is getting bigger for businesses ready to join.
In that regard, this article will guide you on how to set up a fully optimized YouTube channel for your business
Create a YouTube account
To set up a YouTube channel for your business, you need to be logged in to the Google account you want to use to manage the channel.
Having a brand account to run your channel, instead of using a personal channel, can help you scale more easily down the line because you can add other users to a brand account through their own Google logins—no more sharing the password information to your personal email.
Here’s a quick overview of the steps for setting up a new brand account for your business’ YouTube channel.
- Visit YouTube while you’re logged in to the Google account you want to use to manage your brand account and head to the YouTube Channel Switcher.
- You should see your personal account, any brand accounts you currently manage, and the option to create a new channel.
When you click on “Create a new channel,” you’ll be taken to a screen to create a new brand account. Choose a channel name for your new brand account and click “Create.”
After this step, you’ll have the chance to further customize your channel. You’ll see options for:
- Uploading a profile picture
- Adding a description of your channel
When all is said and done you have to Plan the kind of content to be uploaded on your business channel.
Video can be an integral part of your content marketing strategy. It’s a fantastic way to provide your customers with high-quality, informative, and entertaining content that keeps them coming back again and again.