Emma Grede is a British-American businesswoman who is the CEO of Good American, a size-inclusive fashion brand, and a founding partner of SKIMS, a shapewear brand co-founded by Kim Kardashian. She is also a co-founder of Safely, a plant-based cleaning brand.
Grede was born in East London, England, to a single mother. She started her career in fashion at the age of 16, working as a sales assistant at Topshop. She later moved to the United States to study fashion marketing at the Fashion Institute of Technology.
After graduating, Grede worked as a fashion stylist and consultant. In 2008, she founded her own marketing agency, ITB Worldwide. The agency worked with a number of high-profile brands, including Nike, Adidas, and Puma.
In 2016, Grede co-founded Good American with Khloé Kardashian. The brand quickly became a success, and it is now one of the most popular size-inclusive fashion brands in the world.
Grede is also a founding partner of SKIMS, a shapewear brand co-founded by Kim Kardashian. SKIMS has also been a major success, and it is now valued at over $3 billion. Grede is a vocal advocate for diversity and inclusion in the fashion industry. She is a member of the CFDA’s Diversity and Inclusion Council, and she has spoken out about the need for more size-inclusive and inclusive fashion brands.
How did Emma Grede meet Kardashians?
Emma Grede met the Kardashians through her work as a marketing executive. She had founded her own marketing agency, ITB Worldwide, in 2008, and she had worked with a number of high-profile brands, including Nike, Adidas, and Puma.
In 2015, Grede was working with the Kardashians on a campaign for their clothing line, Dash. Grede was impressed by the Kardashians’ business acumen and their commitment to diversity and inclusion. She also felt a personal connection with them, as they were all mothers.
Grede approached the Kardashians with the idea for Good American, a size-inclusive fashion brand. The Kardashians were immediately on board, and they helped Grede to launch the brand in 2016. Good American has been a major success, and it is now one of the most popular size-inclusive fashion brands in the world.
Grede’s relationship with the Kardashians has continued to grow since the launch of Good American. She has become a close friend of the family, and she is often seen on their reality TV show, Keeping Up With the Kardashians. Grede is also a founding partner of SKIMS, a shapewear brand co-founded by Kim Kardashian.