| Intro | South African artist |
| Is | Photographer |
| From | South Africa |
| Type | Arts |
| Gender | male |
Henrik Purienne (1977, Worcester, South Africa) is a South African photographer, film director, and founder of international fashion publication, Mirage Magazine. He is based in Cape Town.
Work
Purienne began his career making documentary films influenced by the realist aesthetic of filmmakers such as Eric Rohmer and John Cassavetes. His subjects are predominantly natural looking girls often set against beach- or poolside situations.
His photography has a documentary aesthetic and little distinction is made between his personal and commercial work.
Purienne has created advertising campaigns in his signature style for brands such as American Apparel, Maison Kitsuné, and Costume National, often featuring contemporary ‘it girls’ such as Sky Ferreira, or Emily Ratajkowski.
Purienne has done work for magazines such as Vogue, Lui, Russh,Grazia, and Marie Claire.
In 2009 he launched the international fashion and culture publication Mirage Magazine.
Awards
- 2012 – D&AD Yellow Pencil, ‘Professional Awards’ category, for commercial film / campaign directed by Purienne, titled ‘MK is…’, for South African music television channel MK
- Ogilvy’s innovative MK campaign
Exhibitions
- 2013 – Create Studios, Brighton & Hove, England
-
“Henrik Purienne – Exhibition in Brighton, Brighton and Hove”. Brighton & Hove City Council. Retrieved 13 January 2014.
Space @ Create … The first UK exhibition of work from South African fashion photographer and documentary filmmaker Henrik Purienne, founder and editor in chief of iconic fashion magazine Mirage.