First time Super Bowl advertisers in 2023 were The Farmer’s Dog and Dunkin’ Downy. Biggest Super Bowl advertisers are Budweiser and Coca-Cola.
With huge investments and huge ROI on the money spent on ads, companies want to be present during the Super Bowl Commercial and expand their brands.
These are the debutants in the Super Bowl advertisers 2023:
The Farmers’ Dog
The emotional advertisement of the pet food showcases the life of the dog and the owner with a message of staying together forever has a 60-second commercial spot scheduled in the second quarter.
Remy Martin
The liquor company makes its debut with an ad featuring Serena Williams presenting the “Inch by Inch” motivational speech for teams not just limited to football. They have a 60-second commercial spot.
Dunkin’
The famous donut and coffee company make its debut with an ad featuring real-life couple, Ben Affleck and Jennifer Lopez with Ben being the latest employee at the drive-through. Jennifer is confused on seeing Ben Affleck at the drive-through.
Limit Break
DigiDaigaku is the new mobile game that the company has focused on promoting with a QR Scan Code for the NFT.
Workday
The ad starts with the frontman of the band ‘Kiss’ and other famous stars complaining. The ad has a 60-second spot scheduled in the third quarter.
Crown Royal (Diageo)
The whiskey brand features the lead singer of the Foo Fighters, “Dave Grohl”. The ad has a 30-second spot in the third quarter.
FanDeul
Rob Gronkowski will be seen in the online betting ad where he tries to score a field goal to win.
Downy
Danny McBride features in the ad with a hoodie covering his face as he tries to test how long the Downy Unstoppables’ scent lasts in the hoodie.
Largest Super Bowl Advertisers
Biggest Super Bowl advertisers spending a whopping $61.4 million on commercials from 2016-2020, Budweiser is amongst the top spenders.
Part of the AB InBev brewing company, the drink company has a long history in the Super Bowl. The interest in the advertisements is sometimes bigger than in the game and cost a huge sum for a 30-second spot.
The 30-second commercial spot is sold at $7 million in comparison to the $6.5 million per spot in 2022. The spot for the 30-second ad was already sold out in September 2022, with the Super Bowl scheduled in February 2023.
The top eight largest spenders of Super Bowl LVI (2022) are as follows:
- Amazon – $32 million ($15.5 million in 2021)
- Toyota – $25.6 million ($11 million in 2021)
- Budweiser – $25.6 million ($19.2 million in 2021)
- T-Mobile – $19.2 million ($22 million in 2021)
- Michelob – $19.2 million ($22 million in 2021)
- Intuit – $17.2 million ($8.2 million in 2021)
- Universal Pictures – $15.6 million ($5.5 million in 2021)
- Verizon – $14 million ($11 million in 2021)
First Beer Commercial
First beer commercial Super Bowl in its history is “Schlitz” advertising in Super Bowl III, 1969. The beer commercial was unique and interesting in the way it was showcased.
The commercial shows the bar in the late 60s with the gentlemen having a drink and a new customer asking for a glass of Schlitz beer.
The bartender fills the glass and slides it down the counter and just in time another customer lifts his glass to avoid the glass ramming his glass. The other bartender was about to lift the bar flap and the customer who asked for the beer reacted just in time to indicate the oncoming beer and receive his chilled beer.
2023
First beer commercial Super Bowl 2023 was of “Rémy Martin” which featured legendary tennis player ‘Serena Williams’. The ad showcases Serena giving a motivational speech that is applicable to all teams and not just limited to a football team.
The ad had a spot for 60 seconds and was part of the first quarter commercial schedule.
How Many Beer Commercials During Super Bowl
The Super Bowl LVII (2023) had a total of 5 beer commercials which included commercials from Bud Light, Busch Light, Michelob Ultra, Molson Coors, and Heineken.
Out of the seven commercials, Heineken 0.0 was the only non-alcoholic beer in the lineup of beer commercials. It was the first non-alcoholic beer commercial in the history of Super Bowl commercials that had Paul Rudd as “Ant-Man” with clear instructions not to drink beer.
Car Commercial
First car commercial Super Bowl dates back to as early as Super Bowl III, 1969 with Chrysler advertising their new car. The commercial features a scuba diver who showcases the Chrysler as “your next car”, “The Possible Dream”.
The Super Bowl also featured a commercial from Plymouth which features the famous characters Wile E. Coyote and Road Runner with the latter luring the Coyote into “The Great Plymouth Sale”.
2023
First car commercial Super Bowl 2023 features General Motors in collaboration with Netflix. The commercial features Will Ferrell with his Electric car in different Netflix Originals with the theme of ‘promoting an EV’.
The car commercial had a run-time spot of 60 seconds and was scheduled in the second quarter commercial list.
How Many Dot Com Ads Were There In The 2000 Super Bowl
The Super Bowl XXXIV, 2000, also known as the “dot-com bowl” featured a total of 14 dot-com ads during the Super Bowl.
Each of the companies paid an average of $2.2 million for the 30-second ad spot and resulting in receiving 20% commercial time in total.
These were the 14 dot-com ads that aired that day:
- AutoTrader.com
- Computer.com
- e1040.com
- Epidemic.com
- E-Stamp.com
- HotJobs.com
- LastMinuteTravel.com
- LifeMinders.com
- Monster.com
- OnMoney.com
- Netpliance
- OurBeginning.com
- Pets.com
- WebMD
Computer.com and OurBeginning.com are the two companies that also aired as pre-game ads.