ABSTRACT
This research is on “Factors Affecting the Quality of Family Forum-A Programme of Anambra Broadcasting Service, Awka”. The desire for this study was informed of the need for better family planning and moral upbringing of the children, now difficulties are abound and mortality is steadily in the decline. Therefore, the researcher decided to evaluate this ABS radio programme to find out its contributions towards solving the identified social problem. To execute the job, survey research design was used since the study was to solicit people’s opinion of the performance of this radio programme. Questionnaire copies were prepared and distributed to the sample population (respondents) and data generated showed a lot of things. Among the findings was that language used in presenting the programme has hindered better understanding of the intention of the programme by the audience. So, for effective understandable message delivery, the researcher made a lot of suggestions which include use of indigenous language in the presentation of the programme.