TABLE OF CONTENTS
CHAPTER ONE: INTRODUCTION
1.1 Background to the study
1.2 Statement of the Problem
1.3 Objectives of the Study
1.4 Research Questions
1.5 Hypotheses
1.6 Scope of the study
1.7 Significance of the Study
1.8 Operationalization of Variables
1.9 Operational Definition of Terms
CHAPTER TWO: REVIEW OF LITERATURE
2.1 Conceptual Review
2.1.1 Exporting
2.1.2 Export Strategies
2.1.2.1 Indirect Export Modes
2.1.2.2 Direct Export Modes
2.1.2.3 Licencing
Content
2.1.2.4 Joint Venture
2.1.2.5 Strategic Alliance
2.1.2.6 Export Strategy in Nigeria
2.1.3 Export Performance
.1.3.1 Customer Performance
2.1.3.2 Growth Performance
2.1.3.3 Sales Performance
2.1.4 Export Knowledge
2.1.5 Export Experience
2.2 Theoretical Review
2.2.1 Theories of Internationalisation
2.2.1.1 The Uppsala Internationalisation Model
2.2.1.2 Transaction Cost Analysis (TCA)
2.3.1.3 The Eclectic Paradigm
2.2.2 Resource Dependency Theory
2.3 Empirical Review
2.4 Summary / Gap in Literature
2.4.1 Summary of Literature
2.4.2 Gaps in Literature
2.5 Conceptual Model
CHAPTER THREE: METHODOLOGY
3.0 Introduction
3.1 Research Designs
3.2 Population
3.3 Sample Size and Sampling Technique
3.4 Method of Data collection
3.5 Research Instrument
3.5.1 The Questionnaire
3.6 Pilot Study
Content
3.7 Validity and Reliability of Research Instrument.
3.7.1 Validity of the Research Instrument
3.7.2 Reliability of the Research Instrument
3.8 Method of Data Analysis
3.8.1 Model Specification
3.8.2 Research Model
3.8.3 Apriori Expectation
3.9 Limitation of the Methodology Used
3.10 Ethical Consideration
CHAPTER FOUR: DATA ANALYSIS, RESULTS AND DISCUSSION
OF FINDINGS
4.0 Introduction