CHAPTER ONE
1.1 …
1.2. STATEMENT OF THE PROBLEMS
There are many competitive industries in the market producing similar product or substitute product. For company to gain customers retention and loyalty, companies must continues to place emphasis on product quality in other to retain and maintain customer’s choice on a product.
The study is focused on the relationship between product quality and customer’s choice on a product, because there is a symbiotic relationship between product quality and consumer’s choice on a product. In that light, this study intends to focus attention on improving product quality rather than increasing production and sales volume.
1.3 RESEARCH QUESTIONS
In order to achieve the objective of this research work the following research question will be relevant to us in solving the research problem.
I What is the effect of product quality on product choice?
II What is the relationship between product price and product choice?
III What is the effect of product advert on product choice?
IV what is the effect of packaging on product choice?
V What is the effect of assortments on product choice?
VI What is the relationship between buying intention and product choice?
1.4. RESEACH HYPOTHESIS
I Ho: There is no significant relationship between product quality and product choice.
Hi: There is significant relationship between product quality and product choice.
II Ho: There is no significant relationship between price of a product and product choice
H2: There is significant relationship between price of a product and product choice.
III Ho: There is no significant relationship between product packaging and product choice.
H3: There is significant relationship between product packaging and product choice.
IV Ho: There is no significant relationship between assortment sizes of a product and product choice.
H4: There is significant relationship between assortment sizes of a product and product choice.
V HO: There is no significant relationship between advertisement and product choice.
H5: There is a significant relationship between advertisement and product choice.
VI Ho: There is no significant relationship between buying intention and product choice.
H6: There is significant relationship between buying intention and product choice.
1.5. OBJECTIVES OF THE STUDY
This study is aimed at achieving the following objectives.
I To determine the relationship between product quality and product choice
II To ascertain the relationship between product price and product choice
III To verify the relationship between product packaging and product choice
IV To determine the relationship between advertising and product choice
V To verify the relationship between assortments and product choice
VI To determine the relationship between buying intention and product choice.