ABSTRACT
This project looks into the effectiveness of marketing promotions in the sale of textile products using Onitsha textile mill as a case study. This project consist of chapter one to five. Chapter one indude Background of the Study, Statement of the Study, Objectives of the Study, Scope of the Study, Limitation of the Study and Definition of Terms. Chapter two examines the Literature Review and other functions of the topic such as Advertising, the advantages and disadvantages of various advertising media. Assessing the effectiveness of advertising media selection. Consumer-oriented sales promotion, chapter three involves research design and methodology, sources/method of data collection, population and sample size, sample technique, validity and reliability of measuring instrument and method of data analysis.
Chapter five did the summary, conclusion and recommendations of the study. Marketing promotion as defined by Boons and Kurtz (2004:284) is the function of informing, persuading and influencing the consumer purchasing decision. The dynamic matter of also makes it the most difficult and interested area of marketing decision making for an easy communication between consumer and an organisation, the organisation can use on or more of four major tools. Advertising personal selling, sales promotion and publicity for an easy understanding of the work the project is divided into fives chapter.
With marketing promotion sales is bound to increase and be able increase sales, create product awareness, attracting customers information on the changes should also be communicated. It will be better to conclude at this juncture, that effective marketing promotion should be maintain in the organization with regard to Onitsha textile mills.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire