EFFECTIVE MARKETING STRATEGY FOR AIRLINES OPERATING

ABSTRACT

It Is often misconstrued that consumer concern have not always been sought in poultry business in its scope of application and actual practice. The misconception have prompted the researcher to focus his attention on the issue with particular reference to marist poultry as a case study. Therefore this work have developed to tactically look into practices with a view to determine the reality of such misconceptions. Chapter one give insight into the purpose of the study. Literatures were reviewed in chapter two in order to expantiate on poultry activities. In chapter three stratified random sampling technique was used as methodology in soliciting data for the research base on the analysis in chapter four summary of findings conclusion and recommendation were made in chapter the researcher is optimistic suggestion for further research. The researcher is optimistic that any one having intentions of exploring profitably in the business presently and in future time not neglecting future research in the field will benefit from rite. Up specially designed towards making the business more lucrative.

                                                                                                                                                                                      

TABLE OF CONTENTS

Abstract

CHAPTER ONE

1.0    Introduction

1.1   Background of Study

1.2   Statement of Problems

1.3   Research Objectives

1.4   Research Question

1.5   Research Hypothesis  

1.6   Scope of Study

1.7   Significance of study

1.8   Limitation of study

1.9   Definition of terms

CHAPTER TWO

2.0   Literature Review

CHAPTER THREE

3.0   Research methodology

3.1   Research Design

3.2   Population of study

3.3   Sampling Design and Procedure

3.4   Data Collection Instrument

3.5   Administration of Data Collection Instrument

3.6   Methods of data analysis

CHAPTER FOUR

4.0   Data Presentation and Analysis

4.1   Data Presentation 

4.2   Test of Hypothesis 

CHAPTER FIVE

5.0   Summary, Conclusion and Recommendation

5.1   Summary

5.2   Conclusion

5.3    Recommendation

References

Questionnaire

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