ABSTRACT
The aim of this research work is to evaluate the marketing strategies for road transport services, especially those of ABC transport limited Enugu branch.
The data for this study were collected through primary and secondary sources and questionnaire was the instrument used for data collection.
The populations of the study include all the workers of ABC transport limited Enugu branch and all the consumers of their services in Enugu.
The data collected from the respondents were analyzed statistically, after which findings and recommendations were made respectively.
The important findings in the study include:
1. The company advertises its services through radio, television and print media to their customers.
2. The company has enough vehicles to convey its numerous customers.
3. The promotional strategies adopted by ABC transport limited has led to increased customers awareness.
4. The fare charged by ABC transport limited has led to increased customers patronage.
5. ABC transport limited offer quality services to its customers.
The researcher recommended that ABC transport should seriously embark on advertising in order to attract more customers towards their company. ABC should try as much as possible to always make use of marketing strategies that will impact positively in their company. They should not relent in the use of advertising so as to create more awareness of its services.
In conclusion, it was recommended that ABC transport limited should see that the marketing strategies of their company should always match with the quality of their services.
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Transportation is the means by which goods and people are moved from one point to the other in order to create time and place utilities. It helps to bridge the gab between producer or supplier and the consumers or industrial users of their products. The mobility of people and materials has today become one of the greatest needs that have to be adequately satisfied in our economy without a good transport system, the economy would suffer stagnation, hence transportation is popularly refereed to as the engine of the economy.
It is as a result of the great importance attached to transportation that man has over the ears developed various mode of transportation in other to facilitate the evacuation of people and materials. These include road, water, air and pipeline. In spite of the importance of transportation, the guest for a good transport system remains an illusion. This is as a result of ineffective marketing strategies adopted by its operators.