CHAPTER ONE
INTRODUCTION
Effective communication as a major determinant of
organizational development has been a great concern for the co-operation as
well as the nation over the decade and more recently.
The need for effective communication in an organization
development make the military historian to think or army line of communication
in military organization the teacher towards the student, the supervisor
towards the subordinate and vice versa.
Also he must allow for the possibility that communication
take place not only between individuals but also firm institution and
government and various business organization working towards organizational
development, it is necessary to obtain and maintain a tight and effective
communication gap within the various functions in organization
There should be a good relationship between the superior
and the subordinate between on department and the other and more importantly
between the organization and the various environment components.
Communication is an organization is mainly concerned with
how to send and interprets feeling and well as ideas and information, thus the
world communication can be referred to as an act of importing to transmitting
information.
Communication in an organization also involves the major’s
i.e. the sender and the receiver. An effective communication is of great
important in and out of any organization in relation to their set of goals and
objectives i.e. if organizational objectives are to be achieved, there must be
a sound level in their relationship and this could be attained through the
degree of its communication.
In deverell word, there are some communication skill which
an organization most develop upon i.e. the writing and reading skills with in
an organization, the speaking and listening skill and the proper usage of
meeting in an organization
The deliverance of communication towards organizational
development can not be achieved with out the following elements or factors
i.
sender
ii.
message information
iii.
channel
iv.
receiver
v.
feed back – reply
Effective communication can be view in terms of dynamics in
in an organization as it occur in inter relationship between the management and
staff
However, sound ideas and will reasoned decision becomes
effective only if is being transmitted to others achieved the desire action on
reaction in such organization the giving of an understanding that the massage
involves by subordinate to the point that the is able to respond through
appropriate action in what effect communication can be said to be. The
purposeful and result exchange through which reality, actions and reactions are
being organization in an organization. For purposeful communication to be
effective towards an organizational development in any organization the
following must be noted.
i.
The massage send most be
specific and unambiguous
ii.
The message within and outside
an organization must be simple.
iii.
the timing of various instruction most be
strictly adhere to
iv.
the rule must be one word one
subject
v.
The receiver must understand
the expected action
1.1
OBJECTIVES
OF THE STUDY
Communication
is essential for internal and external functioning of any organization because
the integrate the managerial functions especially communication is needed in
organization to effect changes to influence action towards the welfare of the
organization
The four of this study is to ascertain
the effectiveness of communication as a major determinant of organization
development.
It
is also to select develop and apprize member of the organization to lead,
direct and create a climate in which its people want to contribute and more so,
to control performance for effective organization development.
It is also to relate the enterprises
to its external environment it is through information exchange that a manager
becomes aware of the suppliers, the claim of stockholders.
It
is through communication that any organization becomes an open system
interacting that any organization becomes an open system interacting with its
environment a fact whose importance in emphazed through out this project.
1.2
SCOPE
OF THE STUDY
Importance of effective communication in an organization is
the scope range of this project. It is to determine how an organization plan
and execute its communication process in order to achieve the aims and
objectives of such organization.
This project
will also analyse the various ways in which effective communication has been a
major determinant of organizational development. With the keep of the case
study, it will also determine how the bottling company (case
study) manages it communication system internally and externally with the sole
aim of acquiring an apprehended and.
1.3
STATEMENT
OF THE PROBLEM
This
has been interns of the following
i.
The size and complexity of an
organization of tens determines the rate of its communication efficiency in its
organizational development.
ii.
Timing is very important in a
situation where there is tension around the receiver of the massage the message
could be ineffective
iii.
Personality and ego conflict
has been a major set back towards effective communication. Parties may be
seeing their personal difference instead of the message this poising a problem
against effective communication
iv.
Tirelerancy in communication
and its channel filters the meaning of the message and confling signals take
place.
v.
Noise has been a setback too.
It is an unwanted part which has contributed a problem to the effective of the
communication.
1.4
research hypothesis
Null
hypothesis (Ho)
Alternative
hypothesis (Hi)
1.
Ho: effective communication
will not improve organization development
Hi: effective communication will improve organization
development.
2.
Ho: effective communication is
not a major determinant of organization development
Hi: effective communication is a major determinant or
organization development
1.5
plan of the study
This
project is plan and arranged into five (5) chapters.
Chapter one consist of introduction of
the study, scope of the study, statement of the problem, research question plan
of the study and definition of terms.
Chapter two consists of literature review, concept of
communication, and importance of communication, purpose of the study and
communication flow in an organization.
Chapter three consists research methodology, method used
for data collection, sources of data and procedure for data collection.
chapter four consist the historical background of the
study, organization structure of Nigeria bottling company, the role of
communication to development of Nigeria
bottling company and data analysis and presentation. Finally, chapter five
consists of summary, conclusion, recommendation and bibliography.
1.6
DEFINITION
OF RELATED TERMS
ENCODING;- this is the way in which any message that
originates in the mind is written down or spoken in order to be able to
communicate with another person. The way we convey meaning by the words,
figure, diagrams and speech and so on is peculiar to each other.
CHANNEL:- the means by which information is conveyed is
called channel. The following are some common channel internal mail system,
external postal services radio television and satellite links. Distortion,
losses and delays may occur to make channel imperfect. It is necessary
therefore to ensure that we make a choice of a correct channel and bearing in
mind matter such as urgency sensitivity and need for security and accuracy.
NOISE:- The term
noise in communication does not only refer to actual physical noise. It refers
to anything which causes the message not to be correctly interpreted or
anything that does not allow information to get through to the receiver. Noise
can be briefly defined as any distortion or distraction preventing perfect
transmission of the idea in the mind of the source to the mind of the listener.
DECODING:- this
is the process by which information received through communication is converted
to ideas of or concepts.
It
is the process of achieving understanding from the message
REDUNDANCY: – redundancy in essence of is any form of
repetition made to enhance understanding or reduce the effect of noise. For
example, we can repest important work or figure a telex message, accompany a
telephone call with a confirmation letter and so on for the sake of aiding
under standing.
ENTROPY:- is the measure of discovering in a system. A
situation where the content of a message is not properly interpreted, if we
receive a message that make us completely certain about a situation, entropy is
said to be at zero
PERCEPTION:- perception is the understanding gained from
the communication of message in the spoken
or written form or from observing a situation.
COMMUNICATION BREAKDOWN: – breakdown occurs when a message
can’t get through the receiver; this can be caused by number of factors and
manifest itself in various ways.