EFFECTIVE COMMUNICATION AS AN AID TO SURVIVAL OF A BUSINESS ORGANISATION (A CASE STUDY OF DOYIN GROUP OF COMPANY NIGERIA LIMITED ILORIN)

CHAPTER ONE

INTRODUCTION

1.1       
GENERAL
INFORMATION

Before going into general information of this chapter, I
will like to get us acquainted with how the word communication originate.

The term “communication” which means “common”. It is
believed that if one can effect communication or idea, one has established
common meeting ground for understanding.

All human being get involved in communication and this is
done through communication. It is also through communication that interaction
is made possible among group of people or individual in the society. Though interaction,
information and ideas are transferred from one person to another, such
information and ideas are often uses as bases and as a means of innovation also
to develop the society.

Communication plays a vital role in the society for any
business organization to achieve their aims and objective communication is
highly important since business cannot operate in a vacuum. Interaction with
people in and outside the business is very important, communication has
enhanced most nations/countries of the word development be it technologically
economically, politically and religion

However, communication takes this form, giving
instructions, receiving information exchanging ideas laying down rules and
regulations, job description and the organizational marvels.

Without effective communication, the world would have been
static without any development. Marinating any form of links between the past
and future would have prove quite impossible because of the absence of
effectiveness communication.

1.2    STATEMENT OF THE PROBLEM

          Inefficient communication in an
organization simply deficts fault in the corporate chain. When an organization
manager supports (friendly) each other and have good working report.

          Communication tend to be very good,
the functions of effective communication here can be functional management. In
a nutshell communication is the backbone (lifewire) of management. Any
organization established is to achieve certain goals and objectives and before
these goals and objective can be curtained there is need for effective
communication within the organization and its environment.

1.3       
JUSTIFICATION
OF THE STUDY

The aim and purpose of this study is to analysis and
evaluate how effective communication and management help organization to
achieve their set goals.

          Management can be refres to as administration
of business. A management cannot be effective in discharge of his duties
without effective communication with his subordinate. Subordinate can not be
effective in the discharge of his own duty also if message passed to them by
their superior is not effectively communicated these will not allow them to
know their responsibility and how to carry them out effectively


1.4    RESEARCH QUESTIONS   

There are some question to ponder upon.

i.            
is there any relationship
between effective communication and management.

ii.           
Will communication be complete
without feedback

iii.         
What effect will ineffective communication
have on management.

iv.         
Does barriers in communication
really have anything to do with management

v.          
Does understanding have
anything to dowith communication

vi.         
Can we effective communication
is the backbone of management.

1.5       
SCOPE
OF THE STUDY

This study is majorly design to create awareness of the
role of effective communication as an aid of management survival. And this
study also covers the impact of communication in the business organization. The
scope intends to know how communication can be used to enhance effective
performance in the business organization. It also intends to discover the type
of communication package to be used in the business organization.

1.6    LIMITATION OF THE STUDY 

          The limitation of this study is
differently involved in using all large and small organisation in the country
because of the pressure of time and considering the fact that the academic
aspect of this course has to be fulfilled alongside with the project. More so
thenon-availbility of resources as (find) would be the major constraint to the
research as only three organization are sampled. Among the foreseeable
limitations is the top management unwillingness to elict information for fear
of disclose of confidential maters. It is also gathered that some respond end may
not be able or want to complete the questionnaire as they may view it as
irrelevant. However, effort shall be put in place to see that the effect of
these limitations on then overall results are reduced to the bearest minimum.

1.7       
SIGNIFICANCE
OF THE STUDY

The intention of the research is to highly the role
effective communication plays in aiding management in an organization.

The researcher hopes that the following categories of
people will find this work useful.

i.            
The organization taken as a
case of study

ii.           
The manager

iii.         
The student or undergraduate
of higher institution

1.  The
organization taken as a case of study the result from this research work will
enable the manager to get positive attitude toward their subordinate and also
ensure that there is effective communication in their organization.

This is because without effective communication, the
organization may not achieve their set goals and objectives.

2.      The
manager: this research work will enable the manager to know that effective
communication plays a significant and important role in management
communication in their various field of specialization so as to be successful

3.      The student or undergraduate of higher
institution: This work will enable people in this categories to know their
responsibility when become a manager in the future. It is hopeful that
subsequent or other research who might plan to writ an related topic will find
information in this research work helpful.

1.8    DEFINITION OF TERM

There
are some terms that will be advisable for us to explain

ENCODER:
This refers to the sender of the message, information to secondary else, or the
communicator. It is also refered to as the speaker or writer.

DECODER:
This refers to the receiver of the message or the interpreter of massage.

CODE:
This is the message, which the encoder (sender) passes across. It can also be
refers to as the signal.

CHANNEL:
this is the means used to transmit a message from the encoder (speaker to the decoder
listener). The message can be sent through verbal medium (speech) or non verbal
(writing)gesture or facial expression message can be sent through mechanical
instrument i.e. telephone, television, radio and it can also be non mechanical
instrument such as letter diagram, picture face to face communication and so on

FEED
BACK: This simply refers to the response of the decoder to the encorder
following the interpretation of the message pass across. Feedback serves as a
measure of evaluating the clarity of the message sent. “Feedback” therefore can
be positive or negative feedback response.

ORGANIZATION:
An organization can be refer to as any rational or sensible coordination of the
activities of the number of people for the achievement of some common explicit
purpose through division of labour and function. These can also be defined as the
arrangement of a technology, which is operated to convert the input of the
company into the required markable products.

Management:
Is the act of getting thing done through person” this implies that the
supervisor or manager achieve organization goals and objectives by arranging
for other to perform whatever task that may be necessary. Management is also
“to forecast and plan to command and organize and to coordinate and control”
breach sees it as “ a social entailing responsibility of the operation of an
enterprise in fulfillment of given purpose or task such responsibilities is
involving.

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