ABSTRACT
This work is a study of the effect of public relations on the consumer. It users premier breweries Plc as a case of study. The research has employed oral interview for the collection of data this millennium. The work establishes the effect of public relations on the consumer. The work also offers a useful suggestion on how to transform the effects of public relations on the consumer into the contemporary use. Finally the are useful summaryrecommendations and conclusion in the study which will be of help to scholars who could undertake studies relating to the topic.
TABLE OF CONTENT
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire