ABSTRACT
Price plays a very important role both within the organization and in the national economy. For example, if consumers accept a product at a fairly high price, the producer will be certain of covering his cost as well as paying the staff well and still making a humble profit to keep the business going. On a macro scale, prices of products in an economy determine the level to which the citizens will be able to satisfy their needs for goods and services, where the general price level is high; we speak of an inflationary trend in the economy. People obtain products at exorbitant process and they are not sable to meet their needs of these products fully. The aim of this research work is to appraise the effect of price on consumers’ patronage of Mary Kay perfume in Enugu metropolis. For a successful completion of this research work, the researcher made use of both primary and secondary methods of data collection for information gathering, primary data were collected through.
a) Questionnaire administration
b) Oral interview, and
c) Personal observation
Second data were collected through
a) Periodicals and journals
b) Textbooks and lecture and note books and
c) Internet
The data collected were presented in tables and analyzed with simple percentage. Summary of findings, recommendations and conclusions were as well as drawn as regards to this research work.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire