Dividing the market for a product according to potential buyers who have common characteristics is?

Dividing the market for a product according to potential buyers who have common characteristics is?

  • A.
    market analysis
  • B.
    market penetration
  • C.
    market segmentation
  • D.
    market research
Correct Answer: Option C
Explanation

Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. 

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