Is it better to be proactive or reactive?
Issues Become Non-Issues
And that is possibly one of the most useful advantages of being proactive, rather than reactive. Being proactive means that you will spend more time planning and preparing for the future than you will dealing with emergencies.
What is proactive and reactive analysis?
While reactive analytics can help understand what happened in a specific situation. Proactive analytics allow businesses to make changes that improve by seeing developments as they occur in real time. By becoming a Proactive marketer your investment is your time spent on analysis and implementation of your ideas.